It was way back in 1966 when founder George Butterfield, together with a few friends launched&nbsp;Butterfield &amp; Robinson (B&amp;R)&nbsp;as a way to share time together while enjoying their enthusiasm for travel and fitness activities. Designing, planning and guiding trips for over 50 years, the Canadian-based company, best known for pioneering the concept of luxury cycling vacations in Europe, was built on the mantra “slowing down to see the world” and according to Laura Benn, B&amp;R sales manager that has been their guiding mantra ever since.Decades of Creating Authentic Local ExperiencesDecades of experience and on-the-ground research has resulted in B&amp;R being able to design programs that combine the best biking and walking routes with unique local experiences. “Access to authentic experiences is the bread and butter of B&amp;R,” says Benn. “Our tours venture far off the crowded tourist track, instead taking the path less traveled to find the most authentic local cultural, artistic and culinary experiences possible.”

Blog posts by Wellness Tourism Association