Provence Bespoke
Where lavender fields meet Mediterranean bliss
France
Boutique hotels, luxury hotels & private villas
Biking, culinary & hiking
May – June, September – October
Provence doesn’t just look good—it feels good. Ride through lavender fields, toast with Côtes du Rhône and see the world in Van Gogh’s palette. From hilltop villages to Michelin bites and markets that smell like summer, this is France in full bloom. Slow down, soak it in and let Provence work its effortless, sun-drenched magic.
Experience Designer
Trip Inspiration
Feel triumphant like a Tour de France champion when you reach the summit of Mt Ventoux, with our B&R support van supplying the drinks.
Walk or bike through Provence's Roman towns, such as Avignon, home to medieval treasures like the Pont d'Avignon bridge—a UNESCO World Heritage site.
Walking through the countryside of Provence, you'll explore its natural wonders and unique terrain, experiencing firsthand the landscapes that inspired countless artists.
Explore Provence by Bike or on Foot
5-7 days
May – June, September – October
Saint Remy de Provence on Market Day, explore the Roman towns of Provence, have coffee in a café in sleepy Cucuron.
A quiet moment from the panoramic terrace of La Bastide de Gordes over the Luberon valley.
A fun wine tasting experience will have you smelling the notes found in Provence’s finest blends. A B&R friend and star sommelier will take you on a journey through Provence’s different regions with each sip.
Immerse yourself in Provence’s Mediterranean charm—shop local markets for fresh ingredients and savour seasonal cuisine in a hands-on cooking class.
Whether it's exclusive dining or market strolls, you'll experience the true flavors of Provence—simple, seasonal cuisine best enjoyed family style.
Savour the Flavours of Provence
5-7 days
April – June, September – October
Shop in Provence’s well-known weekly markets, meet with passionate chefs and enjoy wine tastings.
An afternoon spent with our favourite truffle hunter and friend.
Keep cool and active on a summer’s day as you kayak the rivers of Provence—the perfect setting for a range of activities you and your family will enjoy.
Hit the scenic paths of Provence on two wheels, with routes tailored to your group's level—ensuring that everyone can enjoy the ride.
In Provence, pétanque is almost as iconic as the lavender fields. You'll have the chance to learn and play, with fun guaranteed for everyone.
Fun Family Adventures in Provence
5-7 days
May – September
Kayak under a Roman aqueduct, visit a lavender distillery and play a game of pétanque.
Pedalling along the Cavaillon bike path, suitable for all ages.
Wake to the soft lavender-scented air of Provence, then explore sun-dappled villages by bike. Later, gather with the family for a long, leisurely alfresco lunch on the villa terrace.
Multi-Gen Villa in Provence
This Provençal villa escape invites families to slow down and reconnect—across generations and at their own pace. Days unfold through art, culture, and outdoor adventure: cycling past medieval villages, tasting olive oils, or joining the kids for a swim. Surrounded by vineyards and lavender fields, evenings bring laughter, wine, and family-style dinners prepared by a private chef—moments that turn into stories retold for years.
8 days
May - October
Climb the legendary Mont Ventoux, walk around Saint-Rémy's world-famous market, canoe on the Durance river, cooking classes.
Cycling secret country lanes, and exclusive access to artisan workshops that bring Provence’s culture to life.
Featured stays
Auberge La Coste
Location: Le Puy-Sainte-Réparade, France
Villa Eygalières
Location: Provence-Alpes-Cote d'Azur, France
Hôtel Crillon Le Brave
Location: Crillon Le Brave, France
La Bastide
Location: Gordes, France
La Mirande
Location: Avignon, France
Hotel de Tourrel
Location: Saint-Remy-de-Provence, France
B&R excels at going the extra mile to make sure the trip is executed flawlessly.
As a Bespoke trip, Butterfield & Robinson excels at listening to the needs, requirements and interests of their travellers, going the extra mile to make sure the trip is executed flawlessly.
— Heidi C; Washington, USProcess
Step 1
Let's connect
Have a trip in mind or just starting to dream? Share your travel preferences with us and we will reach out to kick off the planning.
Step 2
Detailed Brief
We'll set up a conversation to get to know you and your group. From there, you'll receive a journey proposal—destinations, activities and accommodation options shaped around what matters most to you. An initial Trip Development Fee is collected before moving to the next stage.
Step 3
Tailored Itinerary and Confirmation
Your Experience Designer will share a detailed trip plan, then work closely with you to refine it until every detail is right. When you're ready, a per-person deposit confirms your trip, with full payment due 95 days* before departure.
Step 4
Support, Start to Finish
Before you leave, you'll receive a full breakdown of your journey. On the road, you'll have dedicated support throughout. When you return, the same Traveller Experience team will be ready to hear how it went—and to start thinking about what comes next.
* Final payment terms may vary based on destination and type of trip.
Good to know
Airport
There are currently no direct flights to Provence from the US. Marseille Provence Airport is the closest—or Charles de Gaulle Airport in Paris, followed by a 2h40m train ride to Avignon TGV station.
Time of year
Lavender blooms in Provence from June through July, however the best time to see it is between mid to late June and early July. It’s important to note that these are particularly hot months and a popular time for tourism in Provence.
Post trip
If you’d like to extend your trip with a seaside stay, the Côte d’Azur is a perfect option, just a 3-hour journey from classic Provence.
Why choose a Bespoke trip?
An Effortless Journey
Our expert Experience Designers are perfectionists, using first-hand knowledge of routes, restaurants and hotels to create an unforgettable experience. This means you’re in the best hands to plan your dream trip.
Lifelong Memories
Our Bespoke trips are often described as lifechanging. When every detail and magical moment is planned just for you and your group – you'll get exactly what you're after, and more. The perfect addition to the memory book.
Years of Local Friendships
We’ve been at this since 1966, and our Experience Designers have been planting seeds and building friendships around the world since day one. The loyalty we share with our connections is invaluable and is what allows us to give access exclusive to B&R.
Creativity and Spontaneity
From our office to our guides on the road, every person who touches your trip pours their passion and creativity into it. When you travel Bespoke, you’ll work closely with passionate planners to create the perfect fit for you and your travelling companions.
