At B&R we make it incredibly easy for you to journey with your friends, family, colleagues or on your own. Create your own private trip by taking over one of our dates—or we can request a fresh one. Prices are sliding scale to suit the number of travellers. Interested in tweaking the itinerary? We can do that too. Ask us for details!
The right number of like-minded travellers to make new friends.
Your dates. Your group. Our expertly-designed itinerary.
Tailored to your interests, a bespoke travel experience.
Combines the hallmarks of any B&R itinerary (excellent hotels and beautiful routes) with the freedom of pacing each day exactly the way you like.
Throughout the day, a knowledgeable local guide provides insider access and expert tips. At night, you can explore and dine on your own.
Our B&R guides are with you throughout, anticipating needs, translating languages, providing advice and—above all—facilitating fun.
We use premium hotels that are unique expressions of the region. Often they’ve had a previous life as a monastery or a castle, but in every case they offer an exceptionally comfortable stay.
These are stylish 4-star properties that offer a casual and comfortable stay. Often without a 24-hour concierge or room service, they tend to be smaller family-run hotels that are perfect for the region.
“I can’t say I really ‘work out,’ but I’m in good shape and am relatively active.”
“I enjoy a good walk or ride, and feel comfortable while on the move.”
“I get moving at least once a week, and don’t mind a little sweat.”
“I get moving a few times per week and enjoy some exertion.”
“I want to feel invigorated each day and going hard is how I like to do that.”
Conquer hills with ease
Who needs Japan’s neon hustle and bustle when you can cycle the spectacular coastline of old Japan, visit sleepy fishing villages and gorgeous ryokans along the way? Buddhist temples, tea ceremonies, and steaming onsen baths are more our speed here. We’ve sought out some of the most picturesque rides on offer—epic climbs and all—made effortless with your faithful e-bike in tow (meaning you can go the extra mile!). Bike along the Noto (sublime) and stay at the exquisite Kayotei (whose owner has raised many a glass of sake with us).
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This departure is either sold out or almost fully booked but with deposit we will request additional rooms from our hotels where possible.
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Day by Day
Discover the heart of the rustic Noto Peninsula and its rugged coastlines, rice paddies, and endless farmland. Dinner will be on a menu made from fresh, local ingredients with a “strict” dress code requiring your traditional yukata (kimono).
Visit the asaichi, or morning market, finding anything from lacquerware and sake to fresh fish and vegetables. Ride along the scenic coast to a gorgeous waterfall and later on, take part in a special welcome ceremony at the local Shinto shrine.
This morning, learn about the traditional craft of paper-making. Then, stop for a dip in a local hot spring, taking in views out across the bay.
Ride back in time through sleepy fishing villages and past lush forests. Stop for a local lunch and head to the hot spring town of Wakura Onsen to indulge in a taste of Japan’s signature suki yaki with famous Noto gyu (beef) as the highlight.
Drive through the awakening streets of Nanao to the island of Noto. Circumnavigating the island, pass through parkland and fishing communities, stopping along the way to watch for dolphins before a simple yet delicious lunch.
Explore the beautiful gardens of Kanazawa today. Then, experience a traditional tea ceremony before setting out on a scenic loop ride in the hot spring town of Yamanaka Onsen.
Bike through the winding mountains (with ease!) before exploring an amazing Buddhist temple. Walk up the marvellous 3 km gorge below Yamanaka or relax in the onsen with a shiatsu massage. Enjoy a sake tasting with a 13th generation sake brewer.
After breakfast, transfer to Kyoto and say farewells. Kyoto easily demands a stay of several nights with its temples, shrines and UNESCO World Heritage sites.
Notonosho Ryokan, Wajima
Notonosho's atmosphere offers a great representation of the Japanese aesthetic. Rooms are spacious and all feature tatami mat floors and futon beds. The inn boasts of having the most alkaline water in Japan, and a long soak in the tub will leave your skin feeling silky-smooth. View hotel website »
Lamp No Yado Ryokan, Noto
Overlooking the Sea of Japan, this celebrated ryokan is famous for its spa and hot tub. The rooms are welcoming and the zen atmosphere is unbeatable. We love it most for its peaceful and stunning location. View hotel website »
Matsunomidori Ryokan, Wakura Onsen
Set in the hot spring town of Wakura Onsen, Matsunomidori perches over the Sea of Japan and attracts guests from all over to bathe in its famous hot springs. The building features a contemporary design and every room is blessed with an ocean view. View hotel website »
Kanazawa Excel Tokyu, Kanazawa
A break from the tatami mats and futons, the Excel is a comfortable four-star property that offers modern western-style rooms (and beds!), and is located within easy walking distance of the city’s shopping, restaurant and historic districts. View hotel website »
Kayotei Ryokan, Yamanaka
A traditional family-owned inn of 10 rooms, the exquisite Kayotei sets the standard for Japanese ryokans. The inn is set amidst a natural forest and the hospitality is warm, charming, and unobtrusive. Its elegant hot spring overlooks the forest and provides the perfect place for meditation. View hotel website »
The biking was great but the Japanese cultural experience was even better. The Ryokans, the meals, and the special events such as paper making, saki tasting, etc were really an excellent introduction to the culture of Japan.— Gary Coughlan
There's nothing in the world like a Japanese mountain descent, the way the roads arc and roll with the landscape, like some ancient artist's immortal brushstroke.Bicycling Magazine
The daily distances range from 25-50+ km (16-31 mi.) with longer options on several days. Most rides have several climbs of 2-4 km, some gradual and some steep, but the e-bikes mean you only have to pedal as hard as you want! The routes have very little traffic, as we often travel on roads not frequented by the local population. Road quality is excellent. Of our trips outside Europe, this one offers some of the purest and most beautiful biking.
“I ride my bike once or twice a month and am comfortable on two wheels.”
Relatively flat but will include inclines and the occasional climb or two.Read more on our Activity Levels
What’s included? Everything you need. Plus everything you’d
want. Plus a few things you never knew you wanted ‘til you got them.
In a word: everything. In ninety words? Signature B&R guides; local experts; unique, unforgettable biking and walking routes; private tours; authentic local cuisine; lessons and demonstrations; local artisanal wines; wine tastings; all victuals and libations; all the endorphins you can handle; new insight; interesting, fun and like-minded travel companions; a feeling of total freedom. In short: an extraordinary, hassle-free journey of discovery.
- All breakfasts, 7 lunches and 6 dinners, including wine, beer and sake
- Services of B&R guide(s) and support vehicle
- All special events, private tours, guest experts and entrance fees
- Use of an E-Bike, with helmet
- Detailed maps, route suggestions and water bottle
- All transportation from rendezvous to drop-off, including van support, bus transfers and internal flights
- All baggage transportation
- All gratuities for baggage, porters and hotel service including internal flight(s)
You can’t enjoy a great biking trip without a really great bike. On this trip you’ll be riding a Panasonic Hurryer e-bike providing electric assistance whenever you want it. We also equip you with handlebar bag, helmet and water bottle.
Notes from the road, on the B&R blog.
Japan’s Noto Peninsula is the perfect setting for a cultural cycling tour
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your every need, with every stitch of every day crafted
just the way you want it. Learn more about Bespoke