Rioja Bespoke
Spoil your senses in Spain’s wine country
Spain
Boutique hotels, historic hotels & private villas
Biking, culture, hiking, museums & wine tastings
May – June, September – October
Rioja is more than world-class wine (though yes, there’s plenty of that). Ride through rolling vineyards, medieval towns and into the artistic buzz of Bilbao and San Sebastián. With bold architecture, deep roots and food that rivals the vino, this is northern Spain at its most deliciously dynamic.
Rioja, renowned for its exceptional Tempranillo wines and diverse cuisine rooted in its varied landscape, offers an immersive experience for wine and food lovers.
An off-the-beaten-path cycling destination, Rioja offers incredible routes through its endless rolling vineyards, with mountain views and incredible architecture along the way—including the can't miss Marqués de Riscal hotel.
Discover the historic connections to the pilgrim era alongside modern design and architecture, with exclusive B&R access to the region's creative minds who share their stories.
Experience Designer
Trip Inspiration
Pedal through the foothills and vineyards, weaving between charming villages where a picnic of local specialties awaits.
Discover Rioja & Duero on Two Wheels
Riding through Rioja’s vineyard-laden hills is a sensory experience that melds breathtaking sights, delightful sounds and exquisite tastes. As you pedal along, your eyes are soothed by endless waves of green, punctuated by rust-coloured villages, while the meditative rush of the breeze is occasionally interrupted by the bleat of grazing lambs. Along the way, you’ll encounter musicians, chefs and artisans, each weaving their deep history with innovative creativity. Sample everything from crisp peppers to barbecued meats and txorizo, all paired with some of the most surprising vintages. After a day of exploration, rest in five-star accommodations and let the magic of Rioja truly blow your mind.
5-8 days
May – June, September – October
Marques de Riscal, the medieval village of ElCiego, vineyards and Sierra Cantábrica.
Embracing the spirit of Rioja by bike—cycling, eating, indulging your way through this special pocket of Spain.
Enjoy a lovely morning hike through the trails of Rioja, where you might stumble upon a quaint hamlet nestled in the mountains. Here, you’ll savour a delicious lunch while local stories are shared.
Explore Rioja & Duero on Foot
Wander through neatly combed vineyards and flower-trimmed villages, pausing to savour local libations as you explore Rioja at a leisurely pace. Cross the Sierra Cantábrica, the mountain range that shields Rioja from the Atlantic’s chill and behold the endless valleys of vineyards stretching before you. Stroll through the secluded natural paradise at the foot of Ezcaray’s pristine valley, where fresh ocean air invigorates your senses and distant glimpses of France linger on the horizon. As you explore, you'll encounter local artisans, chefs and musicians who showcase their deep-rooted traditions with innovative flair. Your taste buds will embark on a journey as you indulge everything from nutty aged sheep’s milk cheese to flavourful tapas and Michelin-starred dishes, each tantalizing your palate. In Rioja, every step reveals a new adventure waiting to be savoured.
5-8 days
May – June, September – October
Sierra Cantábrica, Sierra de la Demanda, Ezcaray valley, vineyards and villages.
Following St. James’ footsteps on the Camino de Santiago that runs through La Rioja.
Sip exquisite wines and enjoy exclusive tastings right at the source, where the barrels hold the secrets of Rioja’s vineyards. Immerse yourself in the rich flavours and stories behind each bottle.
Cultural Immersion in Rioja & Duero
While Rioja is renowned for its exceptional wine, the region and its surroundings are rich in artistic and cultural treasures waiting to be discovered. Experience gravity-defying architecture and contemporary masterpieces at Bilbao’s Guggenheim, then snag an exclusive invitation to one of the region's private gastronomic societies. Delve into history at prehistoric Atapuerca and the historic tunnels of Laguardia and join the vibrant local harvesting festivities of San Mateo in Logroño each September. Perfect your dance moves to the rhythms of txalaparta music in the countryside. Don’t miss the monasteries of Suso and Yuso, UNESCO World Heritage sites where the first written Spanish texts were found, offering a glimpse into the region's rich literary heritage. In Rioja, art and culture unfold at every turn, creating an unforgettable journey.
5-8 days
May – June, September – October
Logroño, Guggenheim Museum in Bilbao, Suso and Yuso monasteries and gastronomic societies.
A txalaparta performance, the lively music created using a percussion instrument similar to a xylophone and several different flutes.
Featured stays
Hotel Marqués de Riscal
Location: Eltziego, Spain
Palacio de Samaniego
Location: Rioja Alavesa, Spain
Abadía Retuerta LeDomaine
Location: Ribera del Duero, Spain
Palacio Arriluce Hotel
Location: Getxo, Spain
I truly felt spoiled on this trip.
The guides were one of the best parts of this trip. Energetic, knowledgeable, super helpful and fun. And I loved all of the hotels—elegant and spacious. I truly felt spoiled, and therefore more relaxed, on this trip.
— Sarah LB; British Columbia, CARioja enchants you with its shimmering landscapes and avant-garde architecture.
While we tend to associate Rioja with red wine, the amazing thing about the region is that it not only tantalizes you with its wines, it also enchants you with its shimmering landscapes and avant-garde architecture. It charms you with its people and it leaves your tastebuds tingling with its exquisite cuisine.
— Ninon Vlug, Experience DesignerProcess
Step 1
Let's connect
Have a trip in mind or just starting to dream? Share your travel preferences with us and we will reach out to kick off the planning.
Step 2
Detailed Brief
We'll set up a conversation to get to know you and your group. From there, you'll receive a journey proposal—destinations, activities and accommodation options shaped around what matters most to you. An initial Trip Development Fee is collected before moving to the next stage.
Step 3
Tailored Itinerary and Confirmation
Your Experience Designer will share a detailed trip plan, then work closely with you to refine it until every detail is right. When you're ready, a per-person deposit confirms your trip, with full payment due 95 days* before departure.
Step 4
Support, Start to Finish
Before you leave, you'll receive a full breakdown of your journey. On the road, you'll have dedicated support throughout. When you return, the same Traveller Experience team will be ready to hear how it went—and to start thinking about what comes next.
* Final payment terms may vary based on destination and type of trip.
Good to know
Dining
Be aware that lunches and dinners are scheduled later than you may be used to, as is typical in Spain.
Wine
Rioja is renowned for its wine. Even if you aren’t a wine connoisseur, this region is great for history, culture and other activities—allowing you to fully immerse yourself in the heart of Spain.
Why choose a Bespoke trip?
An Effortless Journey
Our expert Experience Designers are perfectionists, using first-hand knowledge of routes, restaurants and hotels to create an unforgettable experience. This means you’re in the best hands to plan your dream trip.
Lifelong Memories
Our Bespoke trips are often described as lifechanging. When every detail and magical moment is planned just for you and your group – you'll get exactly what you're after, and more. The perfect addition to the memory book.
Years of Local Friendships
We’ve been at this since 1966, and our Experience Designers have been planting seeds and building friendships around the world since day one. The loyalty we share with our connections is invaluable and is what allows us to give access exclusive to B&R.
Creativity and Spontaneity
From our office to our guides on the road, every person who touches your trip pours their passion and creativity into it. When you travel Bespoke, you’ll work closely with passionate planners to create the perfect fit for you and your travelling companions.
