Overview

In response to the pandemic's impact on Africa’s conservation funding, which has long relied on tourism, Butterfield & Robinson (B&R) partnered with African Parks to support critical conservation efforts. 

B&R has pledged US$50,000 annually for three years to aid specific parks across Africa, ensuring the protection of wildlife and ecosystems. African Parks, a non-profit organization, manages and restores protected areas across the continent in partnership with governments and communities. Since 2000, they’ve successfully transformed 19 parks in 11 countries, covering over 36 million acres, into thriving ecological and economic assets.

How We Support

B&R’s financial support helps African Parks rehabilitate wildlife habitats, protect endangered species, and involve local communities. This partnership reflects B&R's commitment to conservation-focused travel, with many of our itineraries supporting these parks directly. Akagera National Park is often included as an extension when planning a Rwanda Bespoke trip. Matusadona National Park in Zimbabwe is featured in B&R's Bespoke Zimbabwe conservation focused trips. Each year, since 2022, B&R has supported a different park, ensuring continued restoration of ecosystems, wildlife protection, and community engagement across African Parks' network.


Photography credit: Akagera National Park, Rwanda © Scott Ramsay / Giraffe in Akagera National Park, Rwanda © Marcus Westberg


Akagera National Park, Rwanda: 2022

B&R's contributions has aided in the restoration of Akagera, Rwanda's largest wetland and savannah ecosystem. African Parks has revived the park, reintroduced and stabilised the populations of lions and white and black rhinos. Akagera is featured in B&R’s Rwanda Bespoke trips.


Matusadona National Park, Zimbabwe: 2023

B&R’s 2023 contribution aids the recovery of Matusadona National Park, a key site for biodiversity conservation in Zimbabwe. The park is also highlighted in B&R’s Zimbabwe Conservation Safari.


Rhino Rewild Project: 2024

B&R’s 2024 support assists African Parks in rewilding 2,000 white rhinos rescued from captivity, aiming to restore populations in protected areas where rhinos have gone locally extinct. This boosts the species' numbers and also supports savanna ecosystems, which are critical for carbon storage and biodiversity.