French Wine Class: Understanding the AOC and Cru Classifications

While a wine’s flavour can be quite complex, its origins shouldn’t be. French wine classification systems exist&nbsp;to inform consumers of the process used to make each bottle and indicate its quality. (Although your enjoyment of a given bottle depends on your palate … and, quite possibly, how many glasses you’ve already had!)<h2>Appellation d’Origine Contrôlée (AOC)</h2>As with all products that claim some portion of their notoriety from their region of origin (e.g. Roquefort cheese that comes only from the caves of Roquefort, or Evian water sourced at its namesake springs) there exists a regulatory body to oversee the production of French wine.The Appellation d’Origine Contrôlée (or AOC) sets the rules on all French wines. This regulatory commission makes sure that producers who wish to use a certain name for their wine (Champagne, for example) must follow a certain set of rules in making their product.Formulated in 1919, and finalized in 1934, the AOC’s laws are an effort to incorporate a wide range of disparate factors into a single, comprehensive classification system. Factors regulated by AOC laws include terroir, grape variety, production style, the geographical location of the vineyards used for growing the grapes, the types of grapes used, the maximum yield of grapes that the producers can take from a certain plot of land and the minimum amount of time a wine must spend aging before it’s sold. They also determine minimum alcohol levels.The result of all this regulation is that a named AOC wine should always have certain recognizable characteristics. In effect, the AOC gives a stamp of approval to the wine so the consumer can be sure the bottle they’ve purchased contains the wine that the label indicates. It can be understood as a sort of regional copyright.Of course, these laws cannot prevent poor wine from being made. Fortunately, they can prevent wines from claiming to be something they’re not!

<h2>Grand Cru and Premier Cru</h2>In addition to the AOC, which regulates a wine’s production, a classification system exists to rate each vineyard according to the quality of grapes it produces. <a href="http://www.wine-searcher.com/wine-label-france.lml">Wine-Searcher.com</a> describes the two top classifications as follows:<h3>Grand Cru</h3>“The very highest classification of French wine. The term can refer to a wine in one of two ways, either a) the plot of land where the grapes are grown, or b) the chateau at which the wine is made. The former applies most famously in Burgundy, Alsace and Champagne (but is also used in Languedoc and the Loire Valley). The latter is exclusive to Bordeaux.”<h3>Premier Cru</h3>“Premier Cru denotes either a) a vineyard plot (most often in Burgundy) of superior quality, or b) the very highest tier within a Grand Cru classification (such as the ‘Premier Grand Cru Classé’ chateaux of Bordeaux).”&nbsp;Now that you've learned a thing or two about the classification system, why not come and see the magic of winemaking for yourself on a B&amp;R journey through <a href="https://www.butterfield.com/places-to-go/europe/france">France</a>? Do your tastes lean more towards vino than vin? We have <a href="https://www.butterfield.com/places-to-go/europe/italy">Italy</a> covered as well, not to mention <a href="https://www.butterfield.com/places-to-go/africa/south-africa">South Africa</a> and <a href="https://www.butterfield.com/places-to-go/europe/spain">Spain</a>. Delight your palate, get booking today.

Understand French wine classification—from AOC regulations to Grand Cru rankings—and discover how terroir, tradition, and quality shape every bottle.

French Wine Classification Explained | AOC, Grand Cru & Terroir

Experience France like a local with Butterfield & Robinson

Discover France

Why France with Butterfield & Robinson

Long-standing relationships open doors to private tastings in hidden cellars, exclusive meals in local kitchens, and nights in ancient castles that evoke the country’s true spirit.

Access you can’t arrange on your own

Pedal Provençal lavender fields, wander the cobblestones of Normandy, or hike rugged Breton coastal trails — each day balances active discovery with moments to pause, savour, and connect.

Designed for how you want to explore

You don’t just visit France; you’re welcomed into it — guided by sommeliers, historians, chefs, and artisans whose passion animates every region from Bordeaux &amp; Dordogne to the French Riviera.

Introductions, not itineraries

From hand-selected boutique hotels and château stays to unforgettable meals and market picnics, each choice is thoughtful, elevated, and deeply rooted in place.

Beauty in every detail

This is travel shaped by decades of expertise — elegant, immersive, and effortlessly enriching, inviting you to see France not as a destination, but as a second home.

France, refined

Every detail is orchestrated so you can arrive, settle in, and experience France’s vineyards, coastlines, and villages exactly as the locals do — with ease and delight.

Travel deeper, effortlessly

France isn’t a destination to us, it’s our second home, and we certainly love showing it off! We ensure that you experience France as the French do: decadently, poetically, and fashionably before anyone else. Come along as we crack open France’s coolest, most charming, and sometimes even clandestine cellars (for private tast-ings), kitchens (for private meals), and ancient castles (for a divine, windswept night or two). Ooh la la.

Discover the allure of castles, vineyards and riviera shores

Luxury cycling and walking tours through Burgundy, Provence and beyond. 60 years of France as our second home — expect private cellars, château stays, and our own winery.

Luxury Biking, Walking & Private Tours in France

The Water

Unmatched Cuisine

Cultural Experiences

The French Riviera has long drawn those who understand the art of living well. Mediterranean light washes over pastel harbours and hillside villages, while hidden coves beckon just offshore. Spend your days swimming in quiet bays, wandering art-filled streets or lingering over rosé and fresh seafood on a shaded terrace. With refined hotels and private villas, private yacht days and behind-the-scenes access from Grasse to the coast, the Riviera unfolds effortlessly – elegant, vibrant and entirely yours.

Experience Designers

Hike the Calanques, explore Eze's perfumeries and sail into Saint-Tropez on a custom itinerary. The French Riviera's finest private access, built for you.

French Riviera Bespoke | Butterfield & Robinson

To truly understand Italy’s most enigmatic island, we explore it by sea, setting sail in an exquisite&nbsp;gulet&nbsp;that will serve as our home during our voyage. Biking or hiking off the ship each day, we explore sheep-covered hills, vertiginous limestone cliffs that plunge into the cobalt sea, and the glam of Costa Smeralda. Unforgettable? Cruising to La Maddalena and Corsica.B&amp;R Experience Designer Georgia Yuill has been named a Top Travel Specialist by Condé Nast Traveler.Please Note! This trip offers 12 available spaces, so book early to secure your spots. Or, get in touch with a Travel Advisor to Privatize the departure for an exclusive journey with your crew.

Italian Coastal Wellness

To truly understand Italy’s most enigmatic island, we explore it by sea, setting sail in an exquisite&nbsp;gulet&nbsp;which will serve as our home during our voyage. Biking or hiking off the ship each day, we explore sheep-covered hills, vertiginous limestone cliffs that plunge into the cobalt sea, and the glam of Costa Smeralda. Unforgettable? Cruising to La Maddalena and Corsica.

In all our years, we've sampled few pairings finer than Bordeaux, land of legendary wine with equally lauded biking, and the Dordogne — verdant capital of foie gras. Explore the endless underground galleries of Rouffignac to discover 13,000-year-old prehistoric art. Ride right into the heart of Saint-Émilion, and through the lush countryside of Dordogne. Taste the very best of the region at private wine-making and Château tastings.

Historic Sites

Local Connections

Incredible Rides

Few pairings rival Bordeaux and the Dordogne. One is famed for legendary wines and idyllic cycling; the other for lush landscapes and deeply rooted culinary traditions—most notably foie gras. Ride through the storied vineyards of Saint-Émilion before continuing into the rolling countryside of the Dordogne. Along the way, explore the Vézère Valley and a remarkable village carved into limestone cliffs, where caves once sheltered prehistoric communities. It’s a journey of world-class wine, timeless landscapes and history that stretches back thousands of years.

Follow the Legendary Road

Preview the itinerary

Spend 5 nights cycling Bordeaux and the Dordogne on this small group tour. Saint-Emilion's Grand Cru estates, Lascaux caves and riverside lunches.

Bordeaux to Dordogne Biking | Butterfield & Robinson

Alsatians are proud of their unique culture. Setting aside the age-old question of “ownership,” Alsace is more than just land sandwiched between Germany and France—it's the best of both worlds. A result of a unique 2,000-year culture blend experiment, combined with the catalysts of time and the indomitable character of the Alsatian people.&nbsp;Experience all it has to offer on a private, tailor-made journey.

Breathtaking Landscapes

History Meets Architecture

Authentic Cuisine

Alsace is France with a German twist—and a wine list to match. Pedal past half-timbered villages, canals and vineyards straight out of a storybook, then toast with a crisp Riesling and a side of sauerkraut. From Strasbourg’s old-world charm to the rolling Vosges, this is a region where culture, cuisine and countryside come together beautifully.

Alsace, an identity all its own

Discover Fairytale Villages & the Route des Vins

Bespoke travel lets you to take our inspirational cues and craft them into your personalized, private adventure. Collaborate one-on-one with an Experience Designer to put together your tailor-made trip.

Bike, eat and drink through Alsace on a custom itinerary. Half Germanic, half French, entirely its own. Wine villages and cathedral towns, built around you.

Alsace Bespoke | Butterfield & Robinson

Strolling through the south of France doesn’t require a chaperone – just years of planning to find hidden trails to ancient hilltop villages, and charming hotels with pools where you can cool off when you’re done. Local connections help too, like at Domaine de Marie, where our friends host you for a tasting and exquisite dinner made from just-picked&nbsp;Provençal&nbsp;produce.

Great Walks

Art and History

Unique Gastronomy

When you've got decades of B&amp;R intel, guides are optional. Wander Provence’s secret trails to hilltop villages and sun-drenched hotels with pools that practically beg for a post-hike plunge. Cap your day with dinner under the olive trees at one of our favourite spots—where the rosé is cold, and the welcome is as warm as it gets.

Provence at your Pace

The itinerary below is a sample and is subject to slight changes in routes, accommodations and activities. Please download the itinerary for your selected departure for precise details.

Visit the Luberon, Gordes, Ménerbes and Saint-Rémy at lavender-season peak. Village markets, private vineyard visits and France at its finest.

Provence Walking Bespoke | Butterfield & Robinson

The relaxed pace of Provence does not befit the harried or hasty; its narrow vineyard paths, lush secluded groves and limestone ridges are proof of that. The wines are not to be rushed, either; once you’ve sampled a Côtes du Rhône or Côtes du Lubéron in its natural habitat, you’ll understand why. A skilled chef will assist, preparing meals as you learn how to play Pétanque with a local character—such a fun atmosphere! If patience is indeed a virtue, this is the Holy Land.

Journey through lavender landscapes, past perched villages and majestic cypresses on a trip that's pure Provençal. Slow down to the pace of Provence, and delight in everything from boules lessons to a stay in the 17th c. Bastide de Marie. Along the way, enjoy antique shopping and a visit to an exquisite private domaine hosted by a sommelier you won't soon forget.Please note our new hotel lineup for 2025 departures: Hotel de Tourrel, La Bastide de Marie

Great Bikes, Great Rides

Unforgettable Experiences

Authentic Food

Provence is what happens when France decides to show off. Pedal through lavender fields and hilltop villages, savour homemade meals like a local, and bunk down in a 17th c. bastide so charming it could star in a movie. Sip with a sommelier at a private picnic and see firsthand why Van Gogh couldn’t stop painting the place.

Luberon's hilltop villages and valley vineyards

Experience Designer

Journey through lavender landscapes, past perched villages and majestic cypresses on a trip that's pure Provençal. Slow down to the pace of Provence, and delight in everything from boules lessons to a stay in the 17thC Bastide de Marie. Along the way, enjoy antique shopping and a visit to an exquisite private domaine hosted by a sommelier you won't soon forget.

Spend 5 nights cycling the Luberon on this small group tour. Ochre hilltop villages, lavender vineyards and cellar visits in France's most beautiful landscapes.

Provence Biking | Butterfield & Robinson

Embark on an enchanting journey through the land of the Basques, where whispers of Europe’s ancient language echo through the valleys. Your adventure begins in the heart of the French Basque Country, winding along quaint country roads and trails that reveal breathtaking mountain views. Immerse yourself in the rhythm of rural life as you explore the charming villages surrounding Bidarray, while the distant sound of Mancech sheep bells fill the air. Cross into the Spanish Basque Country and wander through the small village of Aia to reach the serene Pagoeta Natural Park. Follow the awe-inspiring trail to Flysch Geopark, where ancient geological wonders meet the crashing waves of the sea.&nbsp;Your Basque journey ends in the vibrant San Sebastián, where you’ll meet our friend for&nbsp;an authentic pintxos tour, followed by an invitation to an exclusive evening at the Gastronomic Society.

Insider Access

Walk from France to Spain (passport optional, appetite mandatory) through Basque Country, where sheep bells ring, and jagged cliffs hover wave-batter shores. Wander postcard-perfect villages, stroll lush Pagoeta Park, and see geology throw a tantrum at Flysch Geopark. End in San Sebastián, swapping your trail boots for pintxos, vino and an evening of culinary mischief at a secret Gastronomic Society.

Wander from the verdant countryside to coastal San Sebastián

Spend 5 nights hiking the Basque coast on this small group tour, Biarritz to San Sebastian. Clifftop trails, surf towns and 1 of the world's best food cities.

Basque Country: France to Spain Walking & Hiking | Butterfield & Robinson

Burgundy cast its spell upon us decades ago, now it beats as the very heart and soul of B&amp;R. Welcome to our second home, where it doesn't get any better than exploring vineyards and sipping Grand Cru in the region where they were grown. Dive into classic Burgundian cuisine as our expert friends provide backstage access to the world’s most famous wine regions. The magnificent Domaine de Rymska awaits when it’s time to rest your legs, a sumptuous haven nestled amidst the rolling Burgundian countryside.

Exceptional Wines

One-of-a-kind Hotels

Decades after Burgundy stole our hearts, we’re still swooning—and so will you. Wander vine-laden trails between tastings at friendly domaines, swap secrets with Chef Adeline over sublime local flavours, and soak up Beaune’s cobbled charm and storied past. Days filled with farm-to-table delights, nights in handpicked hotels—trust us, Burgundy’s romance is no fleeting crush.

From Terroir to Table

Experience designer

Burgundy cast its spell upon us decades ago, now it beats as the very heart and soul of B&R. Welcome to our second home, where it doesn't get any better than exploring vineyards and sipping Grands Crus in the region where they were grown. Dive into classic Burgundian cuisine as our expert friends provide backstage access to the world’s most famous wine regions. The magnificent Domaine de Rymska awaits when it’s time to rest your legs, a sumptuous haven nestled amidst the rolling Burgundian countryside.

Spend 5 nights hiking Burgundy's Cote d'Or on this small group tour. Vine to cellar, private tastings at domaines most visitors can't access. Terroir, up close.

Burgundy Walking | Butterfield & Robinson 

On this self-guided adventure, you’ll pedal through Burgundy and its famed wine regions on two wheels. Cycle along our favourite routes, experiencing a side of Burgundy we've unlocked after decades of planning—savour the taste of Grand Cru in the Côte de Nuits, meet our local friend for a historical walking tour in Beaune, and explore the "hidden" Burgundy in the Côte Chalonnaise, all at your pace.

Unforgettable Experiences 

We've spent decades uncovering Burgundy's best bike routes—so you don't have to. Roll through the region's legendary vineyards at your own pace, sipping Grand Cru gems in Côte de Nuits, uncovering Beaune’s history alongside our savvy local friend, and coasting into the Côte Chalonnaise, home to some of Burgundy’s best-kept secrets (but keep that between us).

In the heart of Burgundy

$4,795 based on four travellers. $4,595 based on six travellers. $8,995 based on one traveller.

Spend 5 nights cycling Burgundy's Cote de Nuits on a small group self-guided tour. Gevrey, Chambolle and Beaune's historic cellars. Grand Cru on 2 wheels.

Burgundy Wine Country Self-Guided Biking | Butterfield & Robinson

History comes to life here, and you will too. Let a deep appreciation for life wash over you as you ride past white-sand beaches and memorial markers, then let the spirit of the people buoy you as you sip Calvados with local nobility. Dive deep into the rich tapestry of World War II history as you explore the hallowed landing beaches of Normandy with an expert by your side. After a stay at the one-of-a-kind Villa Lara, you'll find yourself awing over a backstage tour of Mont Saint-Michel, and fawning over our gourmet finish.

Michelin-Star Dining

UNESCO Heritage Sites

In Normandy and Brittany, history isn’t just remembered—it’s felt. Pedal past white sand beaches and D-Day landmarks, toast with Calvados alongside local nobles (as one does), and get exclusive access to Mont Saint-Michel. With an expert guide, gourmet finish, and a stay at Villa Lara, this journey serves up reverence, revelation—and ridiculously good riding.

Historic battles, enduring beauty

History comes to life here - and you will too. Let a deep appreciation for life wash over you as you ride past white sand beaches and memorial markers, then let the spirit of the people buoy you as you sip Calvados with local nobility. After a stay at the one-of-a-kind Villa Lara, you'll find yourself awing over a backstage tour of Mont Saint-Michel, and fawning over our gourmet finish.

Custom luxury trip to Normandy. Visit Bayeux and Dinard. Enjoy michelin dining and world-class wine. Award-winning trip designers.

Normandy Bespoke | Butterfield & Robinson

We’re still not sure what’s more impressive: the picturesque vineyards, storybook towns, or the fact that, somehow, we’ve managed to make friends with the famously independent Alsatians. Decide for yourself as you stay and feast at the Hôtel des Berges and its two Michelin stars, then dip into the rolling hills of Germany’s Kaiserstuhl region to sip its wonderful whites.

We’re still not sure what’s more impressive: the picturesque vineyards, storybook towns, or the fact that, somehow, we’ve managed to make friends with the famously independent Alsatians. Decide for yourself as you dip into the rolling hills of Germany’s Kaiserstuhl region to sip its wonderful whites, pedal through medieval villages and dine at Michelin-starred restaurants, all at your own pace.

Discover Amazing Alsace

$4,995 based on two travellers. $4,395 based on four travellers. $3,995 based on six travellers.

Spend 5 nights cycling Alsace from Colmar on a small group guided tour. Fairy-tale wine villages, Gothic cathedrals and Riesling estates. History in every sip.

Alsace Self-Guided Biking | Butterfield & Robinson

Alsatians are proud—proud to be Alsatian, and proud of what that means. As the stretch between Germany and France, the Alsatians have taken the gastronomy, customs and myths of those who pass through their region. Alsace is the result of years of mixing cultures, people and the indomitable character of the locals. On this adventure, you'll saddle up on a faithful (and light-weight) e-bike winding past stretches of tidy vineyards, pausing to admire colourful towns and,&nbsp;bien sûr, sampling regional wines along the way.Please note our 2025 hotel lineup: 6717 Le Clos des Délices, La Cheneaudiere &amp; Hôtel Des Berges

Regional Expertise

Welcome to Alsace, where French finesse meets German gemütlichkeit in a delicious cultural cocktail. E-bike along the Route des Vins past fairytale villages, manicured vineyards and candy-coloured towns. Sip world-class wines, float through Colmar’s dreamy canals with bubbly in hand, and swap stories with local artisans and historians—Alsatian charm at its finest.

Tackle incredible panoramas with ease

Move with ease through the colourful villages and tidy vineyards of Alsace understanding the long, evolving story of this region. Along the way you'll tuck into private events and sample delightful wines. 

Alsace E-Biking | Butterfield & Robinson

Alsace, a region in northeastern France, has a complex and tumultuous history marked by frequent shifts in sovereignty between France and Germany. Originally part of the Holy Roman Empire, it came under French control in the 17th century following the Treaty of Westphalia in 1648. This period saw significant cultural and economic development under French influence. However, Alsace's strategic location made it a focal point of Franco-German conflicts, particularly during the Franco-Prussian War of 1870-71, when it was annexed by the newly unified German Empire. This annexation was formalized by the Treaty of Frankfurt in 1871, leading to significant demographic and cultural changes as the region integrated into Germany.Alsace's German rule was relatively short-lived, as it returned to French control after World War I through the Treaty of Versailles in 1919. The region was again occupied by Germany during World War II, resulting in a harsh period of Nazi occupation and forced assimilation. Following the Allied victory in 1945, Alsace was restored to France, where it has remained since. Today, Alsace is known for its unique blend of French and German cultural influences, reflected in its architecture, cuisine, and bilingualism. The region's history of shifting allegiances has left a lasting legacy, making it a symbol of European reconciliation and cooperation within the modern European Union.

History of Alsace

B&amp;R’s Women’s Only trips are designed by women, for women to experience new regions, cultures and communities from female perspectives.&nbsp;Journey through the heart of Burgundy, where vineyard-covered hills and charming villages tell stories of the region’s remarkable women. Begin in the renowned Côte de Nuits, where passionate female winemakers share their expertise over intimate tastings. Explore the famed vineyards of the Côte de Beaune, where you’ll savour farm-to-table delights crafted by talented local chefs then discover the artistry of barrel coopering. Along the way, connect with inspiring women whose dedication and expertise bring this celebrated region to life.&nbsp;&nbsp;

Wellness Experiences

Burgundy’s vineyard-covered hills and storybook villages set the stage for a journey shaped by remarkable women. Walk through sun-drenched vines, sip with influential winemakers, and savour seasonal fare crafted by local chefs. With intimate cellar visits and guided yoga sessions along the way, this is Burgundy at its finest.

Discover a woman's legacy in Burgundy

Spend 5 nights hiking Burgundy's Cote d'Or on this small group tour, discovering women winemakers reshaping 1 of France's most prestigious wine regions.

Burgundy Walking | Butterfield & Robinson

Incredible Wines

We end where it all began for B&amp;R: in Burgundy, our second home (and first true love). For our 60th party, we’re pulling out all the stops: from scenic rides over our favourite vine-covered hills to exclusive sips of rare vintages and meals befitting Burgundian royalty. Pedal through picture-perfect villages, picnic among vineyards, and barrel-taste at exclusive domaines. With château stays, cellar secrets, and plenty of surprises (no spoilers, but you may want to practice pronouncing “Sacre Bleu!”), this isn't just&nbsp;Burgundy. It's our&nbsp;pièce de résistance.

Welcome to Burgundy, the place we call our second home

Spend 6 nights in Burgundy's finest wine villages on this small group tour, curated for B&R's 60th. Grand Cru cellars and tables you won't find alone.

 A Grand Cru Soirée Through B&R's Burgundy | Butterfield & Robinson

Local Legends

Welcome to Alsace, where French finesse meets German gemütlichkeit in a delicious cultural cocktail. Bike along the Route des Vins past fairytale villages, manicured vineyards and candy-coloured towns. Sip world-class wines, float through Colmar’s dreamy canals with bubbly in hand, and swap stories with local artisans and historians—Alsatian charm at its finest.

Spend 5 nights cycling the Alsace Wine Route on this small group tour. Gothic cathedrals, half-timbered villages and estates producing Europe's finest Riesling.

Alsace Biking | Butterfield & Robinson

Provence is one of France’s most sensuous regions, but it’s also pretty serious. To wit: Mont Ventoux—of Tour de France fame—is where serious cyclists stretch their legs. Hotel Crillon le Brave, perched above sprawling vineyards and olive groves, offers seriously stunning views. Former B&amp;R guide Vicki was so serious about Provence she up and moved there—and she’d love to show you around.

Provence is all sun, scent, and soul—with just enough swagger. Cycle from Luberon’s perched villages to the Alpilles’ rocky drama, guided by our off-the-beaten-path intel. Sip legendary vintages, meet locals who’ve perfected the art of charm, and if you’re feeling bold, climb Mont Ventoux (bragging rights included). Self-guided, but never short on magic.

See Provence at your own pace

Visit Gordes, the Luberon and Saint-Remy on a tailor-made itinerary. Private cellar visits and hilltop dinners, built entirely around you.

Provence Biking Bespoke | Butterfield & Robinson

Of all the jewels in the Mediterranean, none shine as brightly as Corsica. Where sea cliffs meet azure lagoons, soaring mountains touch ultramarine skies and celebrities have sought refuge since the 1950s. A captivating blend of French and Italian influences, this island is a poet's paradise waiting to be discovered on two wheels.

Corsica’s the Med’s sparkling diva—part French flair, part Italian charm, and wholly irresistible (just ask the celebs hiding here). Pedal cliffside villages, cruise along coastal routes made famous by the Tour de France, and soak up views dramatic enough to inspire poetry. This self-guided spin lets you explore at your own pace—because A-listers never rush, and neither should you.

Spellbinding Corsica

Spend 5 nights biking and hiking Corsica's dramatic north on this small group trip. Wild maquis, turquoise bays and mountain roads that reward riders.

Corsica Self-Guided Biking

Not one but two castles await on this romantic ride through history. Domaine de la Tortiniere opens its Belle Époque doors to B&amp;R, and a private visit to Château du Rivau gives you something in common with Joan of Arc (Would you like to stay in her room? We're drawing straws). After this, slum it with the likes of Richard the Lionheart, Leonardo da Vinci and a locally lauded chef.

Luxurious Stays

Two castles, countless vineyards, and a dash of Joan of Arc (BYO armour). Pedal the Loire’s dreamy countryside from the art-forward forest sanctuary of Loire Valley Lodges to historic Château du Rivau (dibs on Joan’s room, anyone?). Sip top-tier wines, marvel at over-the-top architecture, and relish landscapes so romantic even cynics swoon.

The land of kings

Preview the itinerary 

Not one but two castles await on this romantic ride through history. Domaine de la Tortiniere opens its Belle Époque doors to B&amp;R, and a private visit to Château du Rivau gives you something in common with Joan of Arc. (Would you like to stay in her room? We're drawing straws.) After this, slum it with the likes of Richard the Lionheart, Leonardo da Vinci, and a locally lauded chef.

Spend 5 nights cycling the Loire on this small group tour. 3 royal chateaux, underground wine cellars and forest routes where French kings once hunted.

Loire Valley Biking | Butterfield & Robinson

We spent one day in Burgundy decades ago and decided to never leave. You'll spend six—so consider yourself warned. You'll coast from one heavenly (and world-famous) vineyard to the next, clinking glasses with our expert friends along the way. Explore historic Beaune, where our hometown-advantage grants you access to exclusive events and illustrious hosts.

We spent one day in Burgundy decades ago and decided to never leave. You'll spend six—so consider yourself warned. Coast from one heavenly vineyard to the next, clinking glasses with our expert friends, stay in some of Burgundy's finest hotels, and explore historic Beaune, where our hometown advantage grants us access to exclusive events and illustrious hosts.

In Vino Veritas

The itinerary below is a sample and is subject to slight changes in routes, accommodations and activities. Please download the itinerary for your selected departure for precise details. 

Featured stays

Let us lead you to the top of the gorgeous Hautes Côtes, uncork the splendid vintages from French wine’s ancestral home and bed down in the region’s most exclusive hotels on a private, Bespoke journey. 

Can’t find your dates? 

Go Bespoke

We spent one day in Burgundy decades ago, and decided to never leave. You'll spend five—so consider yourself warned. We coast from one heavenly (and world-famous) vineyard to the next, clinking glasses with our expert friends along the way. Explore historic Beaune, where our hometown-advantage grants us access to exclusive events and illustrious hosts.

Spend 5 nights cycling Burgundy's Grand Cru appellations on this small group tour. Private cellar visits, winemaker dinners and routes most visitors miss.

Burgundy Bike Tour | Cycling the Grand Cru Route | Butterfield & Robinson

Unique & Unforgettable

With a French passport, Italian soul and landscapes that are flat-out other-worldly, Corsica defies categories. Ride along cliff-hugging roads, hike granite spires with sea views at every turn and dive into canyons, coves or a glass of local wine. With rugged charm, bold flavours and a rhythm all its own, Corsica isn’t just different—it’s unforgettable.

Bike, hike, kayak and canyon across Corsica on a tailor-made itinerary, from Calvi to Bonifacio. The Mediterranean's wildest island, built entirely around you.

Corsica Bespoke | Butterfield & Robinson

This is vintage B&amp;R territory—a place renowned for its culinary traditions and rich history. Our European office and atelier have been in Beaune since 1985, so getting the insider scoop usually consists of chatting with our long-time neighbours... in their 13th c. castle. All of our events in Burgundy are 100% local, and we offer the sort of experiences you can only achieve through nurturing relationships with the community and the people who call the region home. Let us lead you to the top of the gorgeous Hautes Côtes, uncork the splendid vintages from French wine’s ancestral home and bed down in the region’s most exclusive hotels on a private, bespoke journey.&nbsp;

Cultural Immersion

Small Town Charm

Burgundy is B&amp;R’s home away from home—and yes, we’ve got the wine stains to prove it. Cycle past vineyard-laced hills, cook with chefs who never measure and sip with vintners who’ve turned patience into an art form. From Beaune’s cobbled charm to cellar doors you won’t find on Google, this is Burgundy as it should be: rich, rooted and ridiculously good.

Experience beautiful Burgundy like a true local

In Burgundy, pleasure has long been perfected.

"Burgundy is a place that hardly changes—a place of age-old tradition. The ideal spot to slow down to see the world. It isn't somewhere you travel to just once, ticking it off your list of destinations where you’ve been there, done that. Once you get here, riding through the most prestigious vineyards in the world, sailing down the Côte d’Or on a bike, you too, will feel the magic of Burgundy."

Expertly curated with our favourite experiences in each destination, these departures bring together a maximum of 16 like-minded travellers on pre-set dates.

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Ride Burgundy with winemakers, not just to them. Private cellar access, domaine lunches and Grand Cru cycling routes as an insider, not a tourist.

Burgundy Bespoke | Butterfield & Robinson | Luxury Travel

Poised on the left bank of the breathtaking Loire River, the Loire Valley is a fairy-tale come to life. Famously nicknamed the “Garden of France” for its abundant fresh produce—there’s a reason Parisians eat so well—and lush green countryside, the region is home to the greatest vineyards of the Old World.&nbsp;Explore brimming markets and opulent châteaux where kings and queens once reigned. Step back in time through medieval villages and meander impenetrable fortresses. From its sophisticated cities to adventure and treasured arts, your time will be extraordinary.

In the Loire Valley, storybook castles, royal sleepovers and vineyard-laced hills are just the beginning. Pedal through lush countryside, raid lively markets and sip vintages fit for kings. Whether you're exploring châteaux or time-travelling through medieval villages, this is fairtyale France—with you as the main character.

Times stands still in the land of châteaux

A fairy-tale landscape where time stands still 

Bespoke travel lets you take our inspirational cues and craft them into your personalized, private adventure. Collaborate one-on-one with an Experience Designer to create your tailor-made trip.

Bike Loire chateaux, taste wines from cliff-carved cellars and access garden tours most visitors never get. A tailor-made France itinerary, entirely yours.

Loire Valley Bespoke | Butterfield & Robinson

Discover the best of Corsica, tip to toe.&nbsp;White cliffs, azure lagoons, ultramarine blue skies and soaring mountains all welcome you to this Mediterranean island that has been a preferred retreat of celebrities since the 1950s. Not quite French and not&nbsp;really Italian&nbsp;either, Corsica’s spellbinding idiosyncrasies are best experienced on foot.&nbsp;&nbsp;Explore all of its facets —from Calvi’s palm-shaded luxury to the broody mountainous heart of the island at Corte and the impenetrable Citadel of Bonifacio.

With a unique blend of French charm, Italian drama and Mediterranean swagger (plus enough celebrity hideouts to rival TMZ), Corsica’s got it all. Wander cliffside paths above turquoise lagoons, hike through brooding mountain towns like Corte, and storm the stunning citadel of Bonifacio (peacefully, of course). Exploring on foot means savouring every quirky, dreamy corner.

A MOSAIC OF LANDSCAPES & CULTURES

Spend 5 nights hiking Corsica's wild interior on this small group trip. Granite peaks, turquoise gorges and the GR20's most spectacular sections.

Corsica Self-Guided Walking | Butterfield & Robinson

Can’t spare five decades to build up neighbourly goodwill with Burgundian locals? No need—you can borrow some of ours. We’ve reserved rooms in gorgeous hotels, mapped out exquisite walking routes, hooked you up with famous vineyards, and lined up a local wine-making friend for a&nbsp;dégustation.&nbsp;Just tell ’em B&amp;R sent you—or if you’d like, we can call ahead. Dinner at Le Montrachet? Done.

No time to cultivate decades of neighbourly ties with Burgundy’s locals? No problem—you can lean on ours. We’ve arranged stays in beautiful hotels, charted out stunning walking routes, set up tastings at renowned vineyards, and even lined up a local winemaker for an exclusive dégustation. Just mention B&amp;R sent you—or we’re happy to call ahead. Dinner at Le Montrachet? Consider it booked.

Slip into your true vintage

$4,695 based on four travellers. $4,395 based on six travellers. $9,495 based on one traveller.

Spend 5 nights hiking Burgundy's top appellations on a small group self-guided tour. Chambolle, Pommard and Meursault, with rare cellar access most never get.

Burgundy Self-Guided Walking | Butterfield & Robinson

Great Biking, Great Hiking

Provence doesn’t just look good—it feels good. Ride through lavender fields, toast with Côtes du Rhône and see the world in Van Gogh’s palette. From hilltop villages to Michelin bites and markets that smell like summer, this is France in full bloom. Slow down, soak it in and let Provence work its effortless, sun-drenched magic.

Where lavender fields meet Mediterranean bliss 

Bespoke travel lets you to take our inspirational cues and craft them into your personalized, private adventure. Collaborate one-on-one with an Experience Designer to put together your tailor-made trip.

Bike Provence's lavender fields and hilltop villages on a tailor-made itinerary. Expert-guided cycling with private vineyard visits, designed just for you.