The 18 Best Shops in Marrakech

<p>The original market city, <a href="https://www.butterfield.com/places-to-go/africa/morocco"><u>Morocco’s Medina</u> </a>(old town) is equal parts surreal cultural experience and consumer’s dream.</p><p>A dizzying labyrinth of souks — the name given to the shopping quarters of Western Asia and Northern Africa — gather shopkeepers and artisans in winding alleyways full of embossed leather goods and dimly flickering lanterns. A soundtrack of brass being hammered into pieces of jewellery sets the scene, while the scent of exotic spices, fruits and incense permeates the spaces.</p><p>The atmosphere could amuse curious minds for hours on end, and even if you have no intent to shop, chances are you’ll exit with a new rug or purse in hand.&nbsp;</p><p>Bargaining comes part and parcel when shopping in the Medina. The price you’ll first be quoted is usually always more than the real value of the item in question, so you’ll have to play the game if you want to get your money’s worth.</p><p>A rule of thumb is to counter with at least half of what you’re initially quoted (though, some say, this tactic has been caught on by merchants, meaning they’ll start with an even more exorbitant price).</p><p>Trust your instinct and be sure to check the current currency exchange, and typical going rate of the item, in advance. From there, you can work your way up to a reasonable price.</p>

<p>Getting lost in the Medina is half the fun, but it also makes it easy to overlook shops worthy of a visit that go unnoticed among the chaos. As for beyond the the Medina, in the new city or <i>Ville Nouvelle</i> as it’s called by locals, you’ll find boutiques with modern-day takes on classic Moroccan housewares, fashion, accessories and more.</p><p>In these areas, and generally speaking outside of the souk, bargaining is not the norm, so the price on the tag is the price you’ll pay.</p><p>Needless to say, shopping in <a href="https://www.butterfield.com/places-to-go/africa/morocco"><u>Marrakech</u></a> is no simple feat to take on yourself. That’s why we’ve compiled a list of our favourite shops to help guide the way. And you’re sure to stumble upon countless others yourself!</p><h2><strong>Fashion Shops in Marrakech</strong></h2><h3><a href="http://www.ayasmarrakech.com/"><strong>Aya’s</strong></a></h3><p>For high-quality and custom-made kaftans, we turn to our friend Nawal El Hriti’s sophisticated designs that range from exotic prints to solid colours. You’ll find her showroom, Aya, in the old <i>Melland</i> (Jewish) quarter, hidden in the outer streets of the Medina.</p><p>Call ahead to ensure she’ll be there and make an appointment if you’re looking for a bespoke piece, which will take a few days to craft.</p><h3><strong>Au Fil d’Or</strong></h3><p>From off-the-rack kaftans and djellabas to babouche slippers, this small shop has a garnered cult status with tastemakers.</p><p>Venture into the marketplace frenzy and keep your eyes peeled for its gilded door where you’ll find Moroccan cashmere sweaters, velvet coats and top-grade babouches waiting on the other side. To uncover even more of the shop’s treasures, be sure to wander down into the basement (and be careful not to bump your head on the way).</p><h3><a href="http://www.norya-ayron.com/"><strong>Norya ayroN</strong></a></h3><p>Approaching fashion much like a top chef would the preparation of a fabulous meal, Norya adds dashes of influences drawn from her global experiences, including French, Moroccan and Algerian, into her collection of breezy kaftans, jumpsuits and modern pyjama pieces.</p><p>From brazen colours to wild prints, there’s something for everyone (including menswear) in her collection along with a selection of vintage pieces.</p><h3><a href="https://www.facebook.com/Lalymarrakech/"><strong>Laly</strong></a></h3><p>For a break from traditional kaftans and tunics, stop by Laly for high-fashion, ready-to-wear apparel and accessories by designer Badra Benjelloun.</p><p>Taking a modern approach to Moroccan clothing, her selection of editorial-style pieces includes bold capes, camo babouche slippers and pochette purses with embroidered cartoon designs.</p><h3><a href="https://www.instagram.com/topolinashop/?hl=en"><strong>Topolina</strong></a></h3><p>Isabelle Topolina moved from quiet Normandy to the bustle of Marrakech six years ago. Trained in her native France as a couture pattern maker, Isabelle brought her French flair and combined it with the colours and textures of the souk to create Topolina: her sun-drenched, second-floor unit in the up-and-coming Sidi Ghanem neighbourhood.&nbsp;</p><p><span style="color:rgb(58,58,60);">Sourcing patterned silks and printed cotton from the local merchants, she strings together A-line coats, relaxed peasant blouses and easy-to-wear dresses. Her 18-year-old son, Pierre-Henery Ramaget, takes part, too, hand-crafting the brand’s signature tribal-printed and tasselled loafers for men.</span></p>

<h2><strong>Marrakech’s Best Concept Shops</strong></h2><h3><a href="http://www.jardinmajorelle.com/"><strong>Boutique Majorelle</strong></a></h3><p>So stunning it could serve as the main attraction, the boutique inside the Majorelle Gardens — a dreamy botanical garden and one of the most visited sites in Morocco — is immaculately curated by creative director Stephen DiRenza.</p><p>From an in-house workshop, they create their own clothing, drawing inspiration from designs by Yves Saint Laurent (who purchased the gardens in the 1980s).</p><p>Hand-hammered silver jewellery, chic throw pillows and clutches embroidered with 16C Islamic art prints round-out this truly unique collection.</p><h3><strong>Max &amp; Jan</strong></h3><p>The self-made description of ‘glam in the Medina’ is quickly understood as you enter the eclectic and colourful store of Max &amp; Jan. Go either all out with an attention-grabbing print tunic or stick to something more subdued by opting for an equally beautiful colour-block dress.</p><h3><a href="https://www.33ruemajorelle.com/"><strong>33 Rue Majorelle</strong></a></h3><p>Take a breather from the busy souks at this airy lifestyle boutique with a Moroccan twist.</p><p>Showcasing nearly 100 of the country’s independent designers and artisans, you’ll find an array of items for your wardrobe (think vibrant scarves, brass jewellery and jacquard babouches) and for the home (like glasses for mint tea, patterned potteries, crocheted Hamimi lanterns … really, anything you can think of!). The collection changes frequently, so stop in to see what’s new.</p><h3><a href="http://www.hanoutboutique.com/"><strong>Hanout</strong></a></h3><p>Owner Meriem Rawlings mastered her talents at Saint Martin’s School of Art in London, where she lived with her British husband for several years. It was there she designed her first collection of kaftans which made their way to the shelves of Selfridges. Upon returning to her native Marrakech, Hanout Boutique was born.</p><p>This delightfully-curated shop sits beneath one of our favourite lunch spots (<a href="https://terrassedesepices.com/en/">Terrasses des Epices</a>) and is filled with contemporary pieces fused with Moroccan-inspired flavour like silk tunics, leather handbags and kilim boots.</p><h3><a href="https://el-fenn.com/boutique/"><strong>El Fenn</strong></a></h3><p>Housed in a restaurant and bar, this boutique offers a selection of items that highlight the designers and artisans of Marrakech.</p><p>Owned by Vanessa Branson, El Fenn is ripe with vintage clothes and bags, locally-crafted housewares, dazzling jewellery, coffee table books and more. Expertly edited in a stunning location, pop in if you want the vibe of the souk without the haggling.</p><h3><strong>Michèle Baconnier</strong></h3><p>With flower-toed ballerina flats, babouches speckled with hardware, beaded necklaces and gold rings anchored by gemstones, you can immediately sense the playful French influence in Michèle Baconnier’s shop found on a small street down in the Gueliz neighbourhood.&nbsp;</p><p><span style="color:rgb(58,58,60);">Often, Baconnier will be present to assist with sizing (she also sells dresses, tunics and more) and to share the stories behind her hand-made pieces of jewellery. &nbsp;</span></p>

<h2><strong>Marrakech’s&nbsp;Jewelry Shop</strong></h2><h3><strong>El Abidi Nasser Eddine</strong></h3><p>A few steps away from Au Fil d’Or, this shop is brimming with one-of-a-kind items, from antique finds to semi-precious stones amidst silverware and gold.</p><p>The eye-catching designs make the ultimate statement pieces - gold bangles, colourful strings of Moroccan coral and a collection of Moroccan-inspired necklaces anchored by a Hamsa, the ancient Middle Eastern talisman that protects against the evil eye.</p><h2><strong>Shops for Home/Decor in Marrakech</strong></h2><h3><a href="https://www.chabi-chic.com/"><strong>Chabi Chic</strong></a></h3><p>Pick up a special piece for your home at this trendy boutique adorned with Moroccan housewares with an updated appeal. A variety of hand-painted ceramics lend a Bohemian look to a cup of Moroccan mint tea; perfect to sip while perched on one of their throw pillows, each of which is uniquely hand embroidered with Amazigh (Berber) motifs. Or pick up a handcrafted terracotta tajine to concoct Moroccan feasts back home.</p><p>Along with your new home decor, you can peruse their brand of Moroccan skincare essentials like argan dry oils and milk-based soaps.</p><h3><a href="https://www.instagram.com/mustaphablaoui/?hl=en"><strong>Mustapha Blaoui</strong></a></h3><p>We’re convinced the unmarked door of Mustapha Blaoui’s shop is secretly a portal to another world; an enchanting one packed with whimsical carpets, antiques hailing from different countries, tables and chests that surely come with a story, carved wooden doors, lanterns worthy of being hung in Moroccan places, art, pottery, cabinets and more. A real emporium of wonder, it’s worth visiting for the atmosphere alone.</p><h3><a href="http://www.almatjarmarrakech.com/en/bazar.php"><strong>Al Matjar</strong></a></h3><p>A specialist in carpets, Chabi Mohamed himself is the son of a shopkeeper (Au Fil d’Or).&nbsp;Among his collection, you’ll find anything from antiques to Amazigh rugs (which can be shipped internationally). Here’s a good opportunity to play the bargaining game and land on fair prices without sacrificing quality.</p><p><br>&nbsp;</p>

<h3><strong>L’Art du Bain</strong></h3><p>If you plan to indulge in a spa treatment in Morocco, chances are you’ll cross paths with <i>savon noir, </i>a thick, dark-coloured soap that is used in the hammams. Also known as <i>beldi</i>, this ‘black soap’ is rich in vitamin E and made entirely of natural and organic ingredients.</p><p>You can stock up on jars of it in this tiny store along with other handmade, pure plant-oil soaps with scents like rose and orange blossom.</p><h3><a href="https://www.valeriebarkowski.com/fr/"><strong>V&nbsp;Barkowski</strong></a></h3><p>Hailing from Belgium, Valérie Barkowski came to Marrakech some 20 years ago to open <a href="http://www.darkawa.net/">Dar Kawa</a>, a minimalist, white-washed <i>riad</i> (a traditional Moroccan guest house) in the heart of the Medina.</p><p>A woman of numerous talents, her eye for design includes creating luxury home linens like hand-embroidered pillowcases and bedsheets and tasselled hand towels which you’ll find in her showroom just a few minutes away from the riad. Be sure to call ahead to make an appointment.</p><h2><strong>Footwear Shop in Marrakech</strong></h2><h3>Atika</h3><p>Visit Atika for a rainbow of designer-looking loafers at a fraction of the price. Whether you like to stand out in a crowd or simply keep your feet looking classy, choose from a spectrum of shades that range from earth tones to neon.</p><p>Atika doesn’t have a website, but you can visit their store in the Nouvelle Ville to scope out their selection. If you want something custom, give them a call ahead of time to put in your request.</p><p>&nbsp;</p><p><i>Of course, there's more to Morocco than just great shopping. Discover myriad options for exploring the Northwest corner of Africa, including </i><a href="https://www.butterfield.com/trip/small-group/ultimate-morocco-biking"><i><u>Morocco Biking</u></i></a><i>, </i><a href="https://www.butterfield.com/trip/bespoke/morocco-bespoke"><i><u>Morocco Bespoke</u></i></a><i>, and </i><a href="https://www.butterfield.com/trip/small-group/atlas-to-atlantic-a-grand-moroccan-adventure-walking-hiking"><i><u>Atlas to Atlantic</u></i></a><i>, a grand Moroccan hiking adventure you'll never forget.</i></p>

Discover B&R's guide to the best shops in Marrakech—from vibrant souks to curated boutiques offering handcrafted textiles, ceramics, jewellery, and modern Moroccan design.

Best Shops in Marrakech | A Guide to Souks, Boutiques & Artisan Finds

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<p>Morocco offers a strikingly varied landscape—ranging from golden dunes and deserts, dry rocky plains to the snowy Atlas Mountains, lush cedar forests, and deep blue waves of the Atlantic Ocean.&nbsp;</p><p>Situated in the Northwest corner of Africa, this region is steeped in rich culture and colourful tradition. It is here that you’ll explore magical Marrakech, the Sahara Desert and its stunning oases. Go from the bustling Souks to Amazigh villages and crumbling kasbahs, and feast on incredible Moroccan cuisine.&nbsp;</p><p>Morocco is magic unlocked.</p>

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<p>Though small in size, Morocco offers a strikingly varied landscape, ranging from golden dunes and dry plains to the Atlas Mountains, cedar forests and deep blue waves of the Atlantic. Thanks to our incredible local team (with whom we've been working since the nineties), you'll experience the best of it. Explore the Sahara Desert and stunning oases by foot, bike and camel, and discover the Souks, museums and incredible dining of its dynamic cities on a bespoke trip in Morocco.</p>

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<p>Morocco is colour, contrast and a whole lot of soul. Trek the Atlas, ride camels into Saharan silence and sip mint tea with Amazigh guides (no, that's not a typo—but yes, they're also capital-a Amazing). From riads to kasbahs, souks to sand dunes, this is travel that stirs the senses—and lingers long after the last call to prayer. Adventure here is anything but ordinary.</p>

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<p><span style="color: rgb(51, 51, 51);">The heart of Morocco is off the beaten path – and we’ve weaved together breathtaking walks that lead right to it. Hike along the Plateau du Kik and drink in the views of the High Atlas Mountains. Sip mint tea in Berber villages at the foot of Jbel Toubkal. Stroll the fragrant Valley of Roses. And put your feet up at exquisite hotels – just in case the heart of Morocco is hiding out by the pool.</span></p>

<p>Have the experience of a lifetime on a bike or, if you prefer, an amicable camel. Go from bustling&nbsp;souks&nbsp;to Berber villages and crumbling&nbsp;kasbahs. Lose yourself overnight in the silky Saharan dunes at a breathtaking tented camp, and luxuriate at Kasbah Tamadot, Dar Ahlam and Riad Farnatchi (exclusive to us). You’ll think you’re walking toward a mirage, but trust us, it’s all real.</p><p><strong><em>Please note!</em></strong><em> For the October departure, you will stay at Kasbah Tamadot instead of Olinto.&nbsp;For information about the hotels assigned to your departure, kindly contact your Travel Advisor. You can also download the detailed itinerary to view the complete hotel lineup.</em></p>

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<p><span style="color:rgb(0,0,0);">From dining beneath the stars to cycling through palm-lined oases, Morocco brings the magic. Pedal desert trails, hike to a hidden Amazigh village, dine under Saharan stars, and explore Marrakech with our friend Mohammed. With luxe camps, ancient souks, and <i>tagines</i> that will linger in your dreams, this adventure is as bold and unforgettable as the land itself.</span></p>

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<p><span style="color: rgb(51, 51, 51);">Have the experience of a lifetime on a bike or, if you prefer, an amicable camel. Go from bustling&nbsp;</span><em style="color: rgb(51, 51, 51);">souks</em><span style="color: rgb(51, 51, 51);">&nbsp;to Berber villages and crumbling&nbsp;</span><em style="color: rgb(51, 51, 51);">kasbahs</em><span style="color: rgb(51, 51, 51);">. Lose yourself overnight in the silky Saharan dunes at a breathtaking tented camp, and luxuriate at Kasbah Tamadot, Dar Ahlam and Riad Farnatchi (exclusive to us). You’ll think you’re walking toward a mirage, but trust us, it’s all real.</span></p>

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<p>Morocco is one of our oldest friends—the land, in fact, where the idea of a B&amp;R expedition was born. We saw a stunning country beautifully suited to our penchant for pedalling, and knew we absolutely <em>had</em> to introduce it to our travellers. Today, we give you the very best that a luxury Morocco bike tour has to offer—magical Marrakech, Berber villages, stunning oases, fabulous food, a Kasbah hotel, the High Atlas Mountains and an absolutely unforgettable riad stay in incredible Essaouira.</p>

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<p>Morocco serves up a varied array of mountains, deserts, and coastlines so readily, you'll swear it’s showing off. Pedal from the snow-dusted High Atlas to surfer-chill Sidi Kaouki, through crimson valleys, sacred villages, and candlelit desert dinners. Along the way, meet locals who’ll happily share their stories, their mint tea, and the kind of magic that can’t be Googled.</p>

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<p>Morocco does anniversaries like it does everything else—spectacularly (and often over mint tea). Hike Atlas foothills, lunch with Amazigh locals (and yes, they’re amazing), and trade stories in remote villages. Cruise the Road of a Thousand Kasbahs, watch a Sahara sunset by camel, and toast it all with a private charter finale to Casablanca. For our 60th, we’re not just doing Morocco—we’re doing Morocco at its most memorable.</p>

Spend 5 nights in Morocco in a small group for B&R's 60th. Atlas mountain trails, hidden kasbahs and a night under the Sahara's vast desert sky.

The 18 Best Shops in Marrakech

By Orsolya Kako

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