There are many regions around the world that I’ve travelled and lived in as one of B&R’s Experience Designers, perhaps none more memorable than Morocco. I’ve had years to immerse myself in the incomparable country of Morocco. From twinkling desert nights to sumptuous feasts, the Berber culture and the sweeping grandeur of the Atlas Mountains, the country is just as spectacular as it was when we first started coming here decades ago. Here are just a few of the reasons why Morocco remains a place of wonder and discovery.
Once you get to Morocco, you will be plunged into a world that involves all of your senses. From the whirling energy of Marrakech and the famous Jemaa-el-Fna square to its narrow alleys, the saturated colour of spice markets and high-end boutiques, sun-bleached buildings. To the sounds of the adhan, the daily call to prayer for Muslims echoing throughout the city, soaring from the minarets five times a day, everything is infused with a sort of dreamlike otherworldliness. Time takes on a different quality here. Leave your preconceptions behind to embrace a new world, and Morocco will reward you with her charms.
Berber People & Culture
The original dwellers of the desert and the mountains, the Berber people (or Amazighs), have inhabited northwestern Africa from at least 10,000 years BCE. Arabization of the Berbers (most are Sunni Muslims, but in the pre-Muslim days, many Berbers were Christian or otherwise) occurred during the middle of the 7thC with the Muslim conquest of northern Africa. From couscous to the tajine, traditional woven kilims to carpets, kaftans, silver and more, Berber culture is the backbone of Morocco. Stop for a traditional mint tea, linger over conversation and the hospitality of the desert!