10 Best Markets & Shops in Provence

It’s no wonder why we’ve spent decades roaming <a href="https://www.butterfield.com/places-to-go/europe/france/provence-french-riviera">Provence</a>: this gem in Southern <a href="https://www.butterfield.com/places-to-go/europe/france">France</a> has too many things going for it. Here is an ancient land of remarkable beauty, which captivated none other than Vincent van Gogh, whose masterworks from his yearlong stay in Arles make the most of the inspiring landscapes and its ample light (more than 300 days of sunshine each year).Another inspiration to those who make pilgrimages by pedalling, let’s not leave out the legendary Mont Ventoux, hallowed in the Tour de France and one of the most challenging routes in the world. Climb this and leave a champion!From the charming hilltop towns (some scarcely inhabited), to the legends of romancing troubadours and fierce lords, the countryside simplicity still remains authentic. The long-held traditions here are sacrosanct: from the pastime of boules, to agriculture and ancient olive groves, to the scent of lavender and its role as the global centre of the art of perfume. Provence is a place that reveals itself to you little by little, visit after visit, year after year. Timeless and chic as ever, here are a few of my favourites in the region!

<h3>Provençal Markets</h3>Welcome to southeastern France, where the weekly market day is something to look forward to. You’ll see locals catching up with their friends and favourite vendors, buying their items for the week. Any day of the week, no matter where you are, you are bound to run into a market. Any of these picks are sure to please you, and whether small or massive, this is one of the best ways to immerse yourself in the Provençal way of life! Enjoy!<h4>Apt</h4>A beautiful local market, the array of goods and snacks and local items to find here is dazzling, and will leave you full of wonder. From fresh fruits, cheeses and herbs to an array of baked goods and bread (vive le France!). Saturdays only. Rue des Marchands.

<h4>Gordes</h4>A truly photogenic marketplace set at the foot of a castle, alongside stone-hewn houses and buildings, this weekday market features many fabrics, linens, soaps, lavender and clothing, along with the usual vendors of fruits, vegetables, and sundry things to snack on or to pack for a picnic lunch (sausages, honey, bread, cheese, and wine). Tuesdays only.<h4>L’Isle-sur-la-Sorgue</h4>The Sunday (and Thursday) antique market is a standout, rated one of the best in France, and one of the largest in Provence. Taking place right along the winding River Sorgue, along the Avenue des Quatres Otages, it’s the antiques that steal the show. Of course, you will be spoiled for choice with all the typical French market goodies: bread, cheese, sausages, clothing, hats, soaps, and the best of the region’s farm-fresh fruit and veg. It’s a feast for the senses. In addition, there are loads of antique shops open all week long in the town for some unique finds, so keep your eyes peeled!

<h4>Le Thor</h4>The village itself is not as charming or cute as the others you may see, but the market here is a real gourmand (and industry) favourite. Restaurant owners and other industry folks will drive here from hours away to purchase fantastic tomatoes, olives, fragrant local Cavaillon melons, and other items. Close to Avignon. Come hungry when you visit this market!<h4>Lourmarin</h4>A local favourite, this is not the largest market in the region but has plenty to offer. Some of the best vendors in the Luberon venture here. From textiles to jams, bread, sausages … you name it, it’s here. A beautiful space lined by trees, perhaps you may be inspired to put together an impromptu picnic. All you need? A warm rotisserie chicken, a baguette and a chunk of cheese, some tapenade and a bottle of local wine. There are also some lovely fabric stalls that sell homewares (tablecloths, placemats, etc.) in typical Provencal fabrics, printed with lemons or olives — excellent for souvenirs. Fridays only.

<h3>Where to Shop</h3>In any of these little towns, shops are bound to catch your eye! Menerbes is tiny, but has more than a few stores that we love.<h4>La Vie Est Belle</h4>A gorgeous shop that calls itself an “antique boutique and bizarre bazaar,” you are sure to find something unique here, whether it’s a one-of-a-kind oddity, antique, or reworked antiques with a modern twist. High-quality, beautifully designed items from France and around the world round out their offerings. Every piece tells a story … what will you find?<h4><a href="http://www.sachamode.fr/">Sacha Decoration</a></h4>With beautiful clothing in cool neutral tones and relaxed (yet crisp) linen, this sophisticated store offers men’s and women’s clothing, along with homewares. Bring something elegant home that will always remind you of Provence!<h4><a href="https://www.facebook.com/La-Maison-de-Marie-437003303010736/">La Maison de Marie</a></h4>A tiny little shop, it has the best ice cream in town with some well-crafted flavours, from salted caramel to rich chocolate. Even better, you can browse for fine clothing at their excellent little boutique to boot!<h3>Where to Eat</h3>

Bistrot le 5, MenerbesA lovely view over the valley from this restaurant, you’ll want to make a beeline for the open terrace with its truly expansive view. A little glass of wine, a bit of charcuterie, and warm sun with a bit of umbrella shade? Kick up your heels and relax — there’s no such thing as hurrying here. You’ll also find the occasional live music event here as well. <a href="http://www.laromerestaurant.com/">L’Arôme</a>, BonnieuxA restaurant specializing in regional dishes and seasonal offerings, this husband-wife team serves up artfully-plated and sophisticated fare in a lovely atmosphere. A number of prix fixe menus and seasonal tasting courses are offered. Call ahead and book in advance.&nbsp;Discover <a href="https://www.butterfield.com/places-to-go/europe/france/provence-french-riviera">Provence</a> with Butterfield &amp; Robinson, from sprawling fields of lavender, to incredible markets and spectacular seascapes. Your next adventure awaits.

Discover 10 things to do in Provence—from lavender fields and hilltop villages to Roman heritage sites, local markets, and wine country experiences in southern France.

10 Things to Do in Provence | Best Experiences in Southern France

With sprawling fields of fragrant lavender, incredible markets and indescribably soft light and seascapes that captivated the likes of Van Gogh, Matisse and Signac, the South of France’s picture-perfect beauty is perfectly encapsulated in Provence and the French Riviera.

Where lavender, lush countryside and seaside bliss await

Cycle lavender fields and Luberon villages, walk the Côte d'Azur on small group or private bespoke trips through Provence, with exclusive domaine stays.

Provence Bike & Walking Tours | Butterfield & Robinson

Journey through lavender landscapes, past perched villages and majestic cypresses on a trip that's pure Provençal. Slow down to the pace of Provence, and delight in everything from boules lessons to a stay in the 17th c. Bastide de Marie. Along the way, enjoy antique shopping and a visit to an exquisite private domaine hosted by a sommelier you won't soon forget.Please note our new hotel lineup for 2025 departures: Hotel de Tourrel, La Bastide de Marie

Great Bikes, Great Rides

Unforgettable Experiences

Authentic Food

Provence is what happens when France decides to show off. Pedal through lavender fields and hilltop villages, savour homemade meals like a local, and bunk down in a 17th c. bastide so charming it could star in a movie. Sip with a sommelier at a private picnic and see firsthand why Van Gogh couldn’t stop painting the place.

Luberon's hilltop villages and valley vineyards

The itinerary below is a sample and is subject to slight changes in routes, accommodations and activities. Please download the itinerary for your selected departure for precise details.

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Journey through lavender landscapes, past perched villages and majestic cypresses on a trip that's pure Provençal. Slow down to the pace of Provence, and delight in everything from boules lessons to a stay in the 17thC Bastide de Marie. Along the way, enjoy antique shopping and a visit to an exquisite private domaine hosted by a sommelier you won't soon forget.

Spend 5 nights cycling the Luberon in a small group. Ochre hilltop villages, lavender-season vineyard roads and private cellar visits you won't find alone.

Provence Bike Tour: Ochre Villages, Lavender Vineyards & Private Cellars

$5,225 based on two travellers. $4,995 based on four travellers. $4,695 based on six travellers.

Provence is one of France’s most sensuous regions, but it’s also pretty serious. To wit: Mont Ventoux—of Tour de France fame—is where serious cyclists stretch their legs. Hotel Crillon le Brave, perched above sprawling vineyards and olive groves, offers seriously stunning views. Former B&amp;R guide Vicki was so serious about Provence she up and moved there—and she’d love to show you around.

Incredible Rides

Art and History

Unforgettable Experiences 

Provence is all sun, scent, and soul—with just enough swagger. Cycle from Luberon’s perched villages to the Alpilles’ rocky drama, guided by our off-the-beaten-path intel. Sip legendary vintages, meet locals who’ve perfected the art of charm, and if you’re feeling bold, climb Mont Ventoux (bragging rights included). Self-guided, but never short on magic.

See Provence at your own pace

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Ride Gordes, the Luberon and Saint-Rémy on a tailor-made Provence cycling itinerary. Private cellar visits, hilltop village dinners and lavender-season roads.

Provence Cycling Tours: Gordes, the Luberon & Private Cellar Visits

Strolling through the south of France doesn’t require a chaperone – just years of planning to find hidden trails to ancient hilltop villages, and charming hotels with pools where you can cool off when you’re done. Local connections help too, like at Domaine de Marie, where our friends host you for a tasting and exquisite dinner made from just-picked&nbsp;Provençal&nbsp;produce.

Great Walks

Unique Gastronomy

When you've got decades of B&amp;R intel, guides are optional. Wander Provence’s secret trails to hilltop villages and sun-drenched hotels with pools that practically beg for a post-hike plunge. Cap your day with dinner under the olive trees at one of our favourite spots—where the rosé is cold, and the welcome is as warm as it gets.

Provence at your Pace

Walk the Luberon, Gordes and Saint-Rémy at lavender-season peak on a tailor-made Provence itinerary. Village markets, private vineyard visits and a Provence

Provence Walking Tours: Luberon, Gordes & Lavender-Season Vineyard Visits

The relaxed pace of Provence does not befit the harried or hasty; its narrow vineyard paths, lush secluded groves and limestone ridges are proof of that. The wines are not to be rushed, either; once you’ve sampled a Côtes du Rhône or Côtes du Lubéron in its natural habitat, you’ll understand why. A skilled chef will assist, preparing meals as you learn how to play Pétanque with a local character—such a fun atmosphere! If patience is indeed a virtue, this is the Holy Land.

Great Biking, Great Hiking

Breathtaking Landscapes

Provence doesn’t just look good—it feels good. Ride through lavender fields, toast with Côtes du Rhône and see the world in Van Gogh’s palette. From hilltop villages to Michelin bites and markets that smell like summer, this is France in full bloom. Slow down, soak it in and let Provence work its effortless, sun-drenched magic.

Where lavender fields meet Mediterranean bliss 

Bespoke travel lets you to take our inspirational cues and craft them into your personalized, private adventure. Collaborate one-on-one with an Experience Designer to put together your tailor-made trip.

Bike Provence's lavender fields and perched villages on a tailor-made itinerary. Private cellar visits, estate dinners and expert-guided cycling built for you.

Provence Private Tours: Lavender Fields, Hilltop Villages & Vineyard Access

The Water

Unmatched Cuisine

Cultural Experiences

The French Riviera has long drawn those who understand the art of living well. Mediterranean light washes over pastel harbours and hillside villages, while hidden coves beckon just offshore. Spend your days swimming in quiet bays, wandering art-filled streets or lingering over rosé and fresh seafood on a shaded terrace. With refined hotels and private villas, private yacht days and behind-the-scenes access from Grasse to the coast, the Riviera unfolds effortlessly – elegant, vibrant and entirely yours.

Hike the Calanques, explore Eze's perfumeries and sail into Saint-Tropez on a custom French Riviera itinerary. The Cote d'Azur's finest private access, built

10 Best Markets & Shops in Provence

By Dana Quinn

Provence & French Riviera

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