B&R Teams Up with Wow Nature to Help Plant Trees in the Dolomites

Part of the Butterfield & Robinson mandate is to leave the places we visit better than we found them. To achieve this, we established the B&R Fund to support the educational, cultural and environmental initiatives of local organizations that are giving back to their land and community.

This year, we’ve teamed up with Wow Nature—a reforestation project in the Alta Badia in the heart of the Dolomites. Eco-sustainability and environmental protection are innate values of the people living in the Alta Badia (which also happens to be a UNESCO World Heritage Site). Wow Nature is one such example as they aim to restore the century-old forests that incurred significant damage following Storm Vaia in 2018.

Wow Nature is taking donations for Larch and Fir trees that will be planted on the Campolongo Pass, just above the town of Corvara, where we hike and bike during our Dolomites trips. B&R will match every tree you adopt. To make your donation, visit their website, and be sure to add “br” to the promo code section for a 10% discount and so that we can keep track of your donations (valid until December 31, 2020).

This summer, B&R guides will plant the donated trees and share GPS coordinates for you to see your tree. Better yet, join us on a future trip, and we’ll include a visit!


To chat more about planning future travel to the Dolomites, get in touch with Georgia, our Experience Designer and Condé Nast Top Travel Specialist for the region.

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