B&R Adds E-Bikes

Published in the Toronto Star | By Tyler Hamilton

We’ve all met them. Super-couples that hike together, run half-marathons side by side, and jump out of airplanes holding hands.

Sickening. Young and old, they make the rest of us feel inadequate.

But super-couples are an anomaly. The reality is that many couples aren’t such a good match when it comes to physical activity. Toronto-based Butterfield & Robinson, the high-end travel company that does bicycle tours throughout world, knows this first hand.

“With a lot of people who take our trips, one half of a couple really doesn’t want to do it,” says Norman Howe, president of B&R. “The one who doesn’t want to do it is intimidated by the idea that they won’t be able to participate as an equal with their partner.”

Read the full story at thestar.com

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