The Bespoke Traveller

Published in Canadian Capital Magazine | By Meredith Birchall-Spencer

For 45 years, Canadian entrepreneur George Butterfield, co-founder of travel company Butterfield & Robinson, has been on the forefront of providing luxurious experiences to active travellers. “In our busy world, people want to slow down, spend time with the people who are important to them and stay fit at the same time,” says Butterfield, who notes an increasing interest in culturally authentic trips. Butterfield’s success stems in part from his understanding that Boomers want to spend some of their hard-earned wealth but strongly dislike the pre-packaged multi-city, whirlwind tours of old. His trips speak to entrepreneurs for whom time off is rare and every minute counts. Here are Butterfield’s most popular excursions for active travellers who also enjoy some serious pampering.

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