At B&R we make it incredibly easy for you to journey with your friends, family, colleagues or on your own. Create your own private trip by taking over one of our dates—or we can request a fresh one. Prices are sliding scale to suit the number of travellers. Interested in tweaking the itinerary? We can do that too. Ask us for details!
The right number of like-minded travellers to make new friends.
Your dates. Your group. Our expertly-designed itinerary.
Tailored to your interests, a bespoke travel experience.
Combines the hallmarks of any B&R itinerary (excellent hotels and beautiful routes) with the freedom of pacing each day exactly the way you like.
Throughout the day, a knowledgeable local guide provides insider access and expert tips. At night, you can explore and dine on your own.
Our B&R guides are with you throughout, anticipating needs, translating languages, providing advice and—above all—facilitating fun.
We use premium hotels that are unique expressions of the region. Often they’ve had a previous life as a monastery or a castle, but in every case they offer an exceptionally comfortable stay.
These are stylish 4-star properties that offer a casual and comfortable stay. Often without a 24-hour concierge or room service, they tend to be smaller family-run hotels that are perfect for the region.
“I can’t say I really ‘work out,’ but I’m in good shape and am relatively active.”
“I enjoy a good walk or ride, and feel comfortable while on the move.”
“I get moving at least once a week, and don’t mind a little sweat.”
“I get moving a few times per week and enjoy some exertion.”
“I want to feel invigorated each day and going hard is how I like to do that.”
A journey over a decade in the making
In Japan, we’re treated like family; the result of over twelve years spent fostering and nurturing close relationships with the locals, learning how to provide you with a deeply authentic experience. As cyclists, we trailblazed the most serene and picturesque pockets on two wheels, landing upon the Noto Peninsula to offer quiet yet epic rides through fishing villages along country roads. Elsewhere, we slow down the pace as we soak in mountain hot springs, visit centuries-old temples, partake in the time-honoured tea ceremony and marvel at meticulously tended gardens.
Trip designed by Travel Expert Orsolya KakoView Orsolya’s Profile
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Go with the right number of like-minded travellers to make new friends.
Limited Space / Waitlist
This departure is either sold out or almost fully booked but with deposit we will request additional rooms from our hotels where possible.
Families with Adult Children
These are departures we have designated as appropriate for families with adult children.
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FROM (USD) †
|2-5||*Call for details|
|† Double occupancy|
* Trip elements may be adjusted on smaller group sizes.
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Our Bespoke trip designers are a talented bunch who can craft unforgettable experiences for your specific group—and working within your needs and budget.
Get in touch with a Trip Designer to begin planning your perfect vacation.REQUEST A QUOTE
Day by Day
Discover the heart of the rustic Noto Peninsula and its rugged coastlines, rice paddies, and endless farmland. Dinner will be on a menu made from fresh, local ingredients with a “strict” dress code requiring your traditional yukata (kimono).
This morning, learn about the traditional craft of paper-making. Then, stop for a dip in a local hot spring, taking in views out across the bay.
Ride back in time through sleepy fishing villages and past lush forests. Stop for a local lunch and head to the hot spring town of Wakura Onsen to indulge in a taste of Japan’s signature
Drive through the awakening streets of Nanao to the island of Noto. Circumnavigating the island, pass through parkland and fishing communities, stopping along the way to watch for dolphins before a simple yet delicious lunch.
Explore the beautiful gardens of Kanazawa today. Then, experience a traditional tea ceremony before setting out on a scenic loop ride in the hot spring town of Yamanaka Onsen.
Bike through the winding mountains before exploring an amazing Buddhist temple. Tonight, we cap off a fantastic week in style with some local entertainment.
After breakfast, transfer to Kyoto and say farewells. Kyoto easily demands a stay of several nights with its temples, shrines and UNESCO World Heritage sites.
Cruise down quiet coastal roads.
Notonosho Ryokan, Wajima
Notonosho's atmosphere offers a great representation of the Japanese aesthetic. Rooms are spacious and all feature tatami mat floors and futon beds. The inn boasts of having the most alkaline water in Japan, and a long soak in the tub will leave your skin feeling silky-smooth. View hotel website »
Lamp no Yado Ryokan, Noto
In its own bay at the tip of the Noto Peninsula, Lamp no Yado has remained faithful to traditional Japanese heritage while also incorporating luxury elements. The ryokan is famous for its many natural hot baths and spa, all contained within an absolutely serene environment. View hotel website »
Matsunomidori Ryokan, Wakura Onsen
Set in the hot spring town of Wakura Onsen, Matsunomidori perches over the Sea of Japan and attracts guests from all over to bathe in its famous hot springs. The building features a contemporary design and every room is blessed with an ocean view. View hotel website »
Kanazawa Excel Tokyu, Kanazawa
A break from the tatami mats and futons, the Excel is a comfortable four-star property that offers modern western-style rooms (and beds!), and is located within easy walking distance of the city’s shopping, restaurant and historic districts. View hotel website »
Kayotei Ryokan, Yamanaka
A traditional family-owned inn of 10 rooms, the exquisite Kayotei sets the standard for Japanese ryokans. The inn is set amidst a natural forest and the hospitality is warm, charming, and unobtrusive. Its elegant hot spring overlooks the forest and provides the perfect place for meditation. View hotel website »
Everywhere we went, our group was welcomed as if the hotel, shrine or restaurant belonged to our guide's extended family. We always felt so at home.—Blaise Hart
Some stand out moments for us were passing through indescribably beautiful countryside and the dolphins we spotted the day we cycled Noto Island—utter perfection!— Edward Drax
The biking was great but the Japanese cultural experience was even better. The Ryokans, the meals, and the special events such as paper making, saki tasting, etc were really an excellent introduction to the culture of Japan.— Gary Coughlan
There's nothing in the world like a Japanese mountain descent, the way the roads arc and roll with the landscape, like some ancient artist's immortal brushstroke.Bicycling Magazine
The daily distances range from 25-50+ km (16-31 mi.) with longer options on several days. Most rides have several climbs of 2-4 km, some gradual and some steep, but the B&R van will be there should you need a little boost. The routes have very little traffic as we often travel on roads not frequented by the local population. Road quality is excellent. Of our trips outside Europe, this one offers some of the purest and most beautiful biking. If you are comfortable riding a road bike, then we recommend that you do so for this trip.
“I ride a couple times a week and enjoy tackling a good climb or a steady incline.”
Consistently rolling countryside, with repeated climbs and longer options available.Read more on our Activity Levels
What’s included? Everything you need. Plus everything you’d
want. Plus a few things you never knew you wanted ‘til you got them.
In a word: everything. In ninety words? Signature B&R guides; local experts; unique, unforgettable biking and walking routes; private tours; authentic local cuisine; lessons and demonstrations; local artisanal wines; wine tastings; all victuals and libations; all the endorphins you can handle; new insight; interesting, fun and like-minded travel companions; a feeling of total freedom. In short: an extraordinary, hassle-free journey of discovery.
- All accommodation
- All breakfasts, 7 lunches and 6 dinners, including wine, beer and sake
- Services of B&R guide(s) and support vehicle
- All special events, private tours, guest experts and entrance fees
- Use of a road or hybrid bicycle, with helmet
- Detailed maps, route suggestions and water bottle
- All transportation from rendezvous to drop-off, including van support, bus transfers and internal flights
- All baggage transportation
- All gratuities for baggage, porters and hotel service including internal flight(s)
You can’t enjoy a great biking trip without a really great bike. On this trip you’ll be riding a customized hybrid or a racing bike with drop bars. We also equip you with handlebar bag, helmet and water bottle.
Check out our bikes
Sometimes your B&R trip simply isn’t long enough! Extend your stay for the best vacation possible. If you wish to spend a few days in region either before or after your official B&R trip, and need assistance making those plans, your B&R Travel Advisor can help.
Call us to create an independent travel experience that fits your needs—we can also arrange for a local guide.
Spend more time in Japan
We highly recommend that you arrive in Tokyo 2-3 days before your trip begins. This is a city of contrasts, where one minute you are being pushed along with a sea of people on one of the frenetic main streets to the next minute where you are strolling along the tranquil small backstreets. You should also plan to spend 2-3 days in Kyoto exploring its many temples, gardens, and teahouses.
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just the way you want it. Learn more about Bespoke