At B&R we make it incredibly easy for you to journey with your friends, family, colleagues or on your own. Create your own private trip by taking over one of our dates—or we can request a fresh one. Prices are sliding scale to suit the number of travellers. Interested in tweaking the itinerary? We can do that too. Ask us for details!
The right number of like-minded travellers to make new friends.
Your dates. Your group. Our expertly-designed itinerary.
Tailored to your interests, a bespoke travel experience.
Combines the hallmarks of any B&R itinerary (excellent hotels and beautiful routes) with the freedom of pacing each day exactly the way you like.
Throughout the day, a knowledgeable local guide provides insider access and expert tips. At night, you can explore and dine on your own.
Our B&R guides are with you throughout, anticipating needs, translating languages, providing advice and—above all—facilitating fun.
- Difficulty Level
Level 1: Occasional
Biking – 40-50 km (25-30 mi.) a day over relatively flat terrain with a few small hills—all very manageable for people trying their first biking trip.
Walking – 6-10 km (4-6 mi.) a day on country lanes, footpaths and coastal or forest trails, all on relatively flat terrain, perhaps with an occasional hill.
Level 2: Recreational
Biking – 40-50 km (25-30 mi.) a day over terrain that’s relatively flat but will include inclines and the occasional climb or two.
Walking – 8-12 km (5-7 mi.) a day over relatively flat terrain, with occasional steeper climbs.
Level 3: Enthusiast
Biking – 40-50 km (25-30 mi.) a day in gently rolling countryside, with occasional longer climbs to points that are well worth the effort.
Walking – 11-15 km (7-10 mi.) a day over rolling terrain on a variety of surfaces. Most days, one or two steeper climbs to spectacular viewpoints or places of interest.
Level 4: Avid
Biking – Roughly 50 km (30 mi.) a day in consistently rolling countryside, with repeated climbs and longer options available.
Walking – 11-15 km (7-10 mi.) over terrain that varies between rolling and hilly, with a few steeper climbs.
Level 5: Expert
Biking – 50-60 km (30-45 mi.) a day over both level and tougher, hillier terrain with multiple 100 km (62 mi.) options. The routes are designed for avid cyclists and include plenty of chances to push yourself.
Walking – 11-15 km (7-10 mi.) a day over fairly hilly terrain offering lots of challenges. Routes are along high meadow paths and/or well-maintained cliffside or alpine trails, with a few steep ascents to make you feel invigorated.
A journey over a decade in the making
In Japan, we’re treated like family, the result of over twelve years spent fostering and nurturing close relationships with the locals and learning how to provide you with an authentic experience. As cyclists, we trailblazed the most serene and picturesque pockets on two wheels, landing upon the Noto Peninsula to offer quiet yet epic rides through fishing villages along country roads. Elsewhere, we slow down the pace as we soak in mountain hot springs, visit centuries-old temples, partake in the time-honoured tea ceremony, and marvel at meticulously tended gardens.
Trip designed by Travel Expert Orsolya KakoView Orsolya’s Profile
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Go with the right number of like-minded travellers to make new friends.
This departure is either sold out or almost fully booked. With a deposit, we will request additional rooms from our hotels where possible.
Adult Family Trips
These are departures we have designated as appropriate for families with kids in their late teens and 20s.
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* Trip elements may be adjusted on smaller group sizes.
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Day by Day
Pedal right from the airport into the rustic heart of Noto Peninsula, discover rugged coastlines, rice paddies, and endless farmland. Our lunch is at a serene Buddhist temple, an exclusive experience just for us. Tonight we're welcomed with the freshest ingredients and old traditions, don't forget to wear your yukata (kimono)!
Visit the asaichi (morning market), find anything from lacquerware and sake to fresh fish and vegetables. Bike along the scenic coast to a gorgeous waterfall and enjoy lunch at a local winery overlooking the sea. Later on, enjoy a special private welcome ceremony at the local Shinto shrine.
This morning, learn about the traditional craft of washi paper-making at a prominent artist’s studio nestled in the woods. Tonight, check-in at a ryokan that is nothing short of spectacular. Soak in a hot tub overlooking the Sea before dinner.
Weave through sleepy fishing villages and lush forests. Today we're transported back in time as local elders join us for a beautiful hosted picnic. Visit a 5th generation sake brewer (favoured by the current emperor). Over to the hot spring town of Wakura Onsen, we'll indulge in Japan’s signature suki yaki.
Today, we make our way around Notojima. Through vivid green parkland and fishing communities, keep an eye out for dolphins swimming by! Our destination is a peaceful, secluded Buddhist temple, the head priest walks us through the gardens and introduces us to his beloved koi.
Explore the city of Kanazawa and one of Japan's greatest gardens, full of thoughtful intricacies and inspiring landscapes. Experience a traditional tea ceremony before a scenic loop ride in the hot spring town of Yamanaka Onsen. Culinary masters delight our senses at dinner tonight.
Bike through the winding mountains to arrive at a striking Buddhist temple. Tonight, we celebrate our week of memorable adventures in true Japanese style! We'll be immersed in entertainment the same way the Japanese elite have for many centuries.
After breakfast, transfer to Kyoto and say your farewells. Kyoto easily demands a stay of several nights with its temples, shrines and UNESCO World Heritage sites.
Cruise down quiet open roads.
Kayotei Ryokan, Yamanaka Onsen
A traditional family-owned inn of 10 rooms, the exquisite Kayotei sets the standard for Japanese ryokans. The inn is set amidst a natural forest and the hospitality is warm, charming, and unobtrusive. Its elegant hot spring overlooks the forest and provides the perfect place for meditation.
Lamp no Yado, Suzu
Overlooking the Sea of Japan, this celebrated ryokan is famous for its spa and hot tub. The rooms are welcoming and the zen atmosphere is unbeatable. We love it most for its peaceful and stunning location.
Kanazawa Tokyu Hotel, Kanazawa-shi
A break from the tatami mats and futons, the Excel is a comfortable four-star property that offers modern western-style rooms (and beds!), and is located within easy walking distance of the city’s shopping, restaurant and historic districts.
Noto Nosho Ryokan, Wajima-shi
Notonosho's atmosphere offers a great representation of the Japanese aesthetic. Rooms are spacious and all feature tatami mat floors and futon beds. The inn boasts of having the most alkaline water in Japan, and a long soak in the tub will leave your skin feeling silky-smooth.
Kagaya Ryokan, Nanao-shi
Set in the hot spring town of Wakura Onsen, Kagaya perches over the Sea of Japan and attracts Japanese from all over the country to bathe in its famous hot springs. Voted as the most outstanding Japanese Ryokan for 30+ years, Kagaaya provides attentive and caring service to all guests.
Everywhere we went, our group was welcomed as if the hotel, shrine or restaurant belonged to our guide's extended family. We always felt so at home.—Blaise Hart
Some stand out moments for us were passing through indescribably beautiful countryside and the dolphins we spotted the day we cycled Noto Island—utter perfection!— Edward Drax
The biking was great but the Japanese cultural experience was even better. The Ryokans, the meals, and the special events such as paper making, saki tasting, etc were really an excellent introduction to the culture of Japan.— Gary Coughlan
There's nothing in the world like a Japanese mountain descent, the way the roads arc and roll with the landscape, like some ancient artist's immortal brushstroke.Bicycling Magazine
The daily distances range from 25-50+ km (16-31 mi.) with longer options on several days. Most rides have several climbs of 2-4 km, some gradual and some steep, but the B&R van will be there should you need a little boost. The routes have very little traffic as we often travel on roads not frequented by the local population. Road quality is excellent. Of our trips outside Europe, this one offers some of the purest and most beautiful biking. If you are comfortable riding a road bike, then we recommend that you do so for this trip.
What’s included? Everything you need. Plus everything you’d
want. Plus a few things you never knew you wanted ‘til you got them.
In a word: everything. In ninety words? Signature B&R guides; local experts; unique, unforgettable biking and walking routes; private tours; authentic local cuisine; lessons and demonstrations; local artisanal wines; wine tastings; all victuals and libations; all the endorphins you can handle; new insight; interesting, fun and like-minded travel companions; a feeling of total freedom. In short: an extraordinary, hassle-free journey of discovery.
- All accommodation
- All breakfasts, 7 lunches and 6 dinners, including wine, beer and sake
- Services of B&R guide(s) and support vehicle
- All special events, private tours, guest experts and entrance fees
- Use of a road or hybrid bicycle, with helmet
- Detailed maps, route suggestions and water bottle
- All transportation from rendezvous to drop-off, including van support, bus transfers and internal flights
- All baggage transportation
- All gratuities for baggage, porters and hotel service including internal flight(s)
On this trip, you can choose between a customized hybrid with flat bars or a road bike with drop bars. We also equip you with a handlebar bag, helmet and water bottle. See Equipment Details
Sometimes your B&R trip simply isn’t long enough! Extend your stay for the best vacation possible. If you wish to spend a few days in region either before or after your official B&R trip, and need assistance making those plans, your B&R Travel Advisor can help.
Call us to create an independent travel experience that fits your needs—we can also arrange for a local guide.
Spend more time in Japan
We highly recommend that you arrive in Tokyo 2-3 days before your trip begins. This is a city of contrasts, where one minute you are being pushed along with a sea of people on one of the frenetic main streets to the next minute where you are strolling along the tranquil small backstreets. You should also plan to spend 2-3 days in Kyoto exploring its many temples, gardens, and teahouses.
More Trip Inspiration
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We craft extraordinary experiences, tailor made to meet
your every need, with every stitch of every day crafted
just the way you want it. Learn more about Bespoke
Notes from the road, on the B&R blog.
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Japan’s Noto Peninsula is the perfect setting for a cultural cycling tour
Insider’s Guide: Tokyo’s Top Hotels
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In Deep: The Isolation of Japan
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Insider’s Guide: Things To Do in Tokyo
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What You Need to Know About Japanese Etiquette
Know Before You Go: Japan Travel Tips
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