Confession: at B&R, we’re pretty concerned about what we wear.

Before you accuse us of vanity, I should probably clarify. While we certainly put a little thought (well, OK: a lot of thought) into how our apparel looks, we’re much more concerned with where it comes from. That’s why we’re proud customers of Canadian-based enterprise Me to We Style.

Based in Toronto (just blocks from B&R headquarters – how’s that for serendipity?) and founded in 2005 by Oliver Madison and brothers Craig and Marc Kielburger, Me to We Style is a social enterprise that provides eco-friendly clothing and offer an opportunity to be part of a movement towards a more socially-conscious future for our local and global communities.


Each year, Me to We Style donates half of their annual profits to their charity partner, Free the Children. Since being founded in 1995, Free the Children strives to educate, engage and empower youth around the world to become active and engaged global citizens. Both are part of a family of organizations that have a shared goal: to empower a generation to shift the world from ‘me to ‘we’.

So you can imagine our excitement when we learned of an organization that not only made comfortable and (if we do say so ourselves) super stylish t-shirts, but made them in a socially responsible way that benefited children in need. Talk about your win/wins.

We’ve long espoused the importance of slowing down to see the world, and we’re thrilled to support an organization that works to give youth an opportunity to do the same.

We’re proud to say that our guides and travellers wear eco-friendly T-shirts made by Me to We Style. Maybe your organization should too?

About the Author


After wandering through the worlds of magazine and newspaper publishing, Slow Road editor Dave Bowden traded ink on his fingers for stamps on his passport when he stumbled upon Butterfield & Robinson.

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