Born in France, Jérôme Boré describes himself as “a true gastronome” with a deep passion for food and wine, who in 2005 found himself living in Toronto. I know what you’re thinking, and the answer is no: no one was shocked that a person fitting this description found himself working at B&R.

“B&R’s reputation preceded it,” he says. “I applied as soon as I could legally work in Canada.”

Enamoured as we were with Jérôme, he’s quick to point out that the lovefest went both ways, especially after a particular run in with B&R’s co-founder.

“I was working in the Toronto office when George Butterfield came up to me one day with a pair of his Prada boots and said, ‘Here, do you like these? I think they will fit you!’ They did—and I still wear them today.”

(Ed. Note: For the record, it’s not everyday that George gives away his own boots… but then, no one was exactly shocked to hear that story, either.)


Vital Stats:

Years in Travel Business: 15+
Years with B&R: 4
Countries/Regions of Expertise: France, Spain, Greece and good knowledge of Portugal, Holland & Switzerland
Countries visited: France, Spain, Greece, Portugal, Italy, Holland, Belgium, Austria, Czech Republic, Tunisia, Canada, Cuba, USA, UK, South Korea, and Russia
Countries lived in: Born and currently living in France, previously lived in Greece (9 years) and Canada (12 years)
Trips planned (estimate): 80+
Trips guided: Just one: Provence Biking

Q&A with Jérôme Boré

What’s your favourite trip you’ve ever taken? (I know, I know, but try to narrow it down to one!)
A trip to the Ile de Ré where my family and I enjoyed biking along endless beaches and eating fresh sea food, and where we met with local Sauniers who taught us how to harvest Fleur de Sel.

Favourite trip you’ve ever designed?
As a wine aficionado I would say one of the earlier iterations of the Wine Grand Journey, an 11-day oenological journey to some of the most influential wine regions in Europe (France’s Bordeaux and Burgundy, and Piemonte in Italy) with all sorts of unique events!

Favourite hotel in the world?
Tough! I have more than one!! But I’ll say The Kapari hotel in Santorini, Greece because of its incredible sea views.

Favourite restaurant in the world?
Again, very tough to choose only one!! A la Biche au Bois in the12th arrondissement of Paris.

Favourite bar/wine bar/watering hole in the world?
Onze Bar in the 11th arrondissement of Paris. Tiny but cosy bar that always has some great live music and an eclectic crowd.

What’s one destination you haven’t been to, but want to visit?
Namibia. I’ve always been fascinated with wildlife observation and still believe that we can learn so much from nature (apart from its beauty). Namibia has an extremely rich fauna and flora with many endangered species that can still be seen in their natural habitat.

This might be a tough one. Of all the trips you’ve planned so far, which would you say was the most memorable—either for you, or for your travellers?
I was once asked by a traveller to organize a surprise birthday evening for her and her husband during their trip to Paris that I had designed. I knew he was a huge Springsteen fan, so after pulling a few strings I was able to book a table at a well sought after restaurant and also get two tickets to a sold out Springsteen show at the Stade de France. They were over the moon! They sent me a thank you video, which was very gratifying.




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