Published at Travel Market Report.com | By Robin Amster
“Tour operators are diversifying with new product lines priced both lower and higher than their traditional tours. The strategy is aimed at reaching new markets as well as building brand loyalty among travelers – and travel agents.
It’s a strategy that mirrors one adopted by hotel companies years ago. When travel sellers — and their clients — can find a choice of tour products at different price points from a single company, they’ll have no reason to take their business to a competitor.
The trend goes beyond simply adding lower- or higher-priced offerings with the same profile as existing programs. Tour firms have launched branded product lines offering distinctive itineraries based on the immense popularity of themed and experiential travel. ”