B&R has been creating extraordinary trips since 1966, and loving every single minute of it. Why? Because we have exceptional people travelling with us! In appreciation for letting us provide memorable travels, year after year, we have developed a loyalty program that recognizes the exceptional people that travel with us time and time again.


Right from your first trip, you start benefiting from being a member of the B&R Cru—that’s what we call our loyalty program. Aside from the unparalleled care and service from the B&R Travel Advisors before your trip you will be recognized in other ways.

Benefits for all B&R Travellers
– Preferential rates from our service partners
– Pre-trip package of useful (and stylish!) items
– Custom B&R bike jersey or technical t-shirt on trip
– Invitations to special B&R events
– Advance notice of new trips

Becoming Premier Cru

Once you’ve completed four trips with us, you graduate to our Premier Cru, and once you’ve taken ten trips, you become part of our Grand Cru. We love our “PCGC” travellers, as we affectionately call them here at B&R, both for their boundless enthusiasm for our trips, and for the way they act as ambassadors for everything we do.

Additional benefits for our PCGC travellers
– On-trip recognition
– First chance to book on new trips
– Unique B&R gifts when achieving PC or GC status
– Waitlist priority on full departures
– Invitations to special B&R events and trips
– 20th trip is free!*

If you have questions or would like assistance with anything, don’t hesitate to get in touch by phone or via email to your most recent Travel Advisor or contact our Sales Manager, Caitlin Ryan at caitlin.ryan@butterfield.com.

And while we have your attention, thank you for being the kind of people who appreciate that the best way to see the world is by slowing down, savouring a moment and immersing oneself into a new, vibrant culture. Thank you for choosing Butterfield & Robinson and letting us do what we love to do.

* The value cannot exceed US$8,000. Your free trip can be to anywhere you want to go. It can be one of our small group tours or applied towards a private trip of your making. Please contact B&R for further details.



(And Occasionally Award-Winning)

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